PR Insights

Amazon continues to chase delivery dreams

Amazon continues to chase delivery dreams

For Jeff Bezos, there’s one aspect of online marketing and sales even more important than the tech he’s developed to turn Amazon into a household name — delivery. If Amazon can take control of that aspect of its business, then the online game changer and industry creator will manage every aspect of its “product to […]

The Necessity of Sports PR So Athletes Can Soar

The Necessity of Sports PR So Athletes Can Soar

The career of a professional athlete may not last long on their field of play, but even after retirement, they can still continue to use their brand that was built while playing. That’s what endorsements and branding deals  can do for a retired pro athlete. But making substantial deals isn’t just about how well an […]

How Social Media is Driving this Sports Brand

MMA PUBLIC RELATIONS - conor mcgregor marketing

Mixed martial arts is big business these days, arguably more popular than boxing, especially in the United States with UFC superstar Conor McGregor getting press every time he pauses five minutes to glance at a camera. When McGregor and boxing legend Floyd “Money” Mayweather tentatively agreed to a money split for a rumored fight, headlines […]

Coffee prices set to rise

Coffee prices set to rise

If you get your coffee at the store rather than through the drive-thru, the price of a cup may have just gone up. Smucker, the company which owns popular brands such as Folgers, Café Bustelo and owns the rights to sell Dunkin’ Donuts branded coffee in grocery stores recently announced plans to raise prices across […]

5WPR / 5W Public Relations: A Look Inside the Agency

5wpr5W Public Relations

5W Public Relations Agency Re-Launches Website, Unveils New Look And Layout  5WPR, a top 20 PR agency in the US, has announced the re-launch of its website, www.5wpr.com. The new website showcases a fresh look and feel as well as a new user-friendly layout. The new site’s fully responsive design continues to highlight the agency’s […]

David Milberg and Others on The Importance Of Hard Work

hard work

In success, hard work matters immensely – whatever profession one chooses to work in. “There is no substitute for hard work.” Thomas Edison “Every day I work in fields I love – art, real estate and philanthropy – and its rewarding.” William Doonan “The price of success is hard work, dedication to the job at […]

Media Training Matters

Media Training Matters

A business owner or manager may wonder if it’s necessary to understand how the media functions and whether it will somehow interact with their business’s activities. Media training is meant to help anyone in the company who might encounter the media, like the CEO, founders, board of directors, or public relations staff. The website themuse.com […]

Breaking Records and Marketing Sports

Breaking Records and Marketing Sports

Everybody loves a hero’s journey and, in effect, that’s what breaking records in sports represents, no matter what the record is. It might be attendance records for home games during a season; it might be what the Warriors recently experienced with them winning 25 road games over two seasons before losing hitting their fifth loss […]