MWWPR Adds Tech Companies MWW has been having a good couple of months as they add to their tech client roster with companies such as Qualpay, RetailMeNot, Inc., Arccos Golf, Therachat, and Unison Home Ownership Investors. These additions come quickly after Karen Clyne became the US tech practice lead and GM for their San Francisco […]
Lou Hammond Group Makes Presentation for Greenwich Economic Committee Greenwich’s First Selectman’s Economic Advisory Committee attended a town hall on April 19th to hear a presentation from representatives of the Lou Hammond Group (LHG) looking at a re-branding campaign possibility. If they move forward, the campaign will focus on bringing new business and people into […]
Two M Booth Employees Promoted to SVP Status Both Scott Varland and Michelle Overall joined M Booth in February and are now being put in SVP roles as SVP of marketing tech, and SVP of entertainment marketing respectively. Varley will work with both the content studio (Made@Mbooth) and creative team in place at the firm […]
Ever since she hit the ultimate fast lane in NASCAR, Danica Patrick has been a popular and polarizing figure in both sports and the media. As an advertising icon, she’s been solid gold for sponsors. An attractive, interesting and compelling figure in a sport known for characters and big personalities.
Massachusetts is seeking a PR firm that can help attract more tourists to the region from UK, Ireland and France. The Commonwealth of Massachusetts, Massachusetts Marketing Partnership/Massachusetts Office of Travel and Tourism (MMP/MOTT) are seeking the services of multiple travel marketing vendors to develop and implement public relations, trade relations, and consumer marketing campaigns that […]
Not that long ago, United CEO Oscar Munoz was riding high. Recently named PR Week’s Communicator of the Year, Munoz was already United CEO and was all set to step into the Chairman’s seat. Then came a series of escalating PR problems and at least one outright PR disaster. Munoz tried to apply those award-winning […]
Leadership is often about making the right calls at the right time. In many cases, that means knowing when to stay and when to go. After a series of lost battles with regulations related to the Affordable Care Act, leaders at Aetna, one of the country’s largest insurers, began slowly pulling out of exchanges in […]