PR Insights

BBC Settles with “Underpaid” Editor

These days, the scandals in the media seem to be mostly centered around harassment at work, but a recent headline out of Britain reminded both readers and activists that some women are still fighting for an equitable paycheck. CNN is reporting that the BBC is apologizing for “underpaying” a senior editor who happened to be […]

Bringing Investor Relations and Public Relations Together

Because the purpose of each of these jobs differs in what they do, why they do it, and who they serve, these two divisions often operate independent of each other without any cohesion or cooperation. But, when it comes to getting your brand message across, this can be a mistake. Bringing these divisions together allows […]

Becker Back in the Headlines for all the Wrong Reasons

It’s been decades since tennis sensation Boris Becker made international headlines. In those days, he was a phenom on the court, capturing the attention of tennis fans the world over as he won multiple Wimbledon titles. The recent mention of Becker in the headlines paints a very different picture. Becker is embroiled in a bankruptcy […]

Ironman CEO PR Challengers: Aaron Kwittken & Peter Shankman

Ironman andrew messick

The creators of the Ironman fundraising foot-race are seeking sponsorships to help the event grow.  The participants of Ironman include those able to swim 2.4 miles, bike 112 miles and run 26.2 miles in less than seventeen hours. Obviously a maximal degree of commitment, perseverance, and discipline are required to foster realistic hope of completing […]

Can Kia Refit Its Image in America?

If you ask Kia if the automaker is selling well in the United States, the answer is ‘yes’. If you ask the company if they’re happy about the perception of their brand in the US consumer market, you may get a different answer. Is Kia Plain and Cheap? The plain truth is, Americans do buy […]

Two Deals that Could Shake Up Wall Street

There could be some changes in big companies during 2018 that could have a boomerang effect through major sectors of the market. While no one knows for sure, there are strong rumors that these deals may occur before the year is through. Here are the two deals that you may want to watch for in […]

Profile On Lazar Partners

Profile On Lazar Partners

The people behind Lazar Partners founded this organization in 2001 to provide the world with a diverse range of strategic and incisive communication and marketing support solutions for some of the world’s most innovative healthcare companies. The organization consistently devotes itself to generating long-term partnerships with clients so that they can accomplish some of their […]

Profile On KYNE PR

KYNE is a PR company specializing in the healthcare, pharmaceutical, and life sciences industries. This unique company dedicates its efforts to helping their clients make the world a better place by saving and improving lives. The company prides itself on a deep and long-lasting experience working alongside a selection of companies, as well as government […]