The tech world seems to be more like a wild jungle than a formal industry. Innovations sprout up quicker than one can say “beta testing,” and trying to establish a company as a big shot amongst the tech giants can sometimes be incredibly difficult. Fortunately, tech PR is the secret ingredient, a
Victoria Vaughan who has over 10 years of experience in the tech space, primarily serving as CEO of Cointelegraph, the largest media dedicated to the crypto market with over 13M monthly visits. Victoria сo-founded ICL, now a leading PR agency, to set the new standards for web3 PR & Marketing. She is
In the dynamic landscape of professional networking and business influence, LinkedIn has emerged as a powerful platform for executives to establish themselves as thought leaders. For CEOs, in particular, leveraging LinkedIn as a thought leadership tool can be instrumental in building personal and corporate brand reputation, fostering industry influence, and
Generative artificial intelligence (AI) is revolutionizing the field of public relations by offering innovative solutions that enhance efficiency, creativity, and the overall effectiveness of communication strategies. Generative AI plays a pivotal role in several areas within the PR landscape. Automated content generation Generative AI excels at automating content creation, making
Effective customer and public relations are the cornerstone of a successful business. Building and maintaining positive customer relationships in business and with the public can lead to increased brand loyalty, improved reputation, and long-term business growth. Brand loyalty Positive customer relations strategies foster brand loyalty. When customers feel valued and appreciated, they’re more likely
Understanding customer preferences and behaviors is crucial in today’s competitive business world. Customer journey analytics provides valuable insights into the customer experience. What is customer journey analytics? Customer journey analytics involves collecting and analyzing data to track customer interactions and experiences with a business. It maps the entire customer journey, from awareness to
5WPR has been named agency of record for Pawlicy Advisor, leading independent pet insurance marketplace. The agency, which has deep experience in the pet space as well as with financial services marketplaces, will be responsible for raising widespread awareness of Pawlicy Advisor’s services in both the veterinary and consumer spaces. “At
In the world of marketing and sales, understanding the effectiveness of campaigns and strategies is crucial. One essential metric in this regard is the Cost Per Lead (CPL), which helps businesses measure the efficiency of their lead generation efforts. Calculating and analyzing CPL effectively can provide valuable insights into the return on
In today’s interconnected world, social media has become a double-edged sword for businesses and organizations. While it offers a powerful platform for engagement, promotion, and building brand loyalty, it also exposes entities to the risk of a crisis unfolding publicly and rapidly. Social media crises can erupt from various sources,
A new product launch is an exciting opportunity for businesses. It allows them to showcase innovative solutions, capture audience attention, and drive sales. However, a successful product launch requires meticulous planning and execution. Defining the objectives Start by clearly defining the objectives for the product launch. This includes what the company wants
