1) How did you get your start in SEO? I think most people who have been doing it for a while got their start in SEO accidentally. In 2001, I had a mobile DJ company. I was paying for college with the GI Bill and the money I was making
There are hundreds of quotes about clouds, so why should it be any different in marketing? Like those clouds that pass overhead and continually evolve and reshape themselves, cloud marketing, too, has gone through many changes. Most marketers agree that cloud marketing aims to reach consumers where they frequent, whether
Anastasia Golovina is a PR specialist with extensive experience in journalism, and financial and blockchain projects. She has managed communications for various blockchain startups, such as Ripio Credit Network, SingularityNET, Celsius and others. Anastasia is the best person to talk to about bringing nascent industries into the mainstream and explaining
Interview today with Hugh Burnham, CEO of Silicon Valley-based Lumina Communications. Can you tell us a bit about Lumina Communications? Lumina Communications is a B2B tech public relations firm with offices in Silicon Valley and Manhattan, New York. Lumina’s team of driven PR professionals are passionate, creative and determined to help businesses differentiate and win
Today, a Q & A with Amy Scissons, who is the Chief Marketing and Communications Officer of Russell Reynolds Associates, a global leadership advisory and search firm. She is a results-delivery marketing executive with an exceptional record of success in leveraging digital and traditional platforms to support business growth objectives. Amy
As this tumultuous year comes to a close, marketers and digital PR professionals are looking to embrace even more creative and innovative ways to connect with the target audiences, build awareness, find various online touchpoints or add more digital insights to campaigns. With the absence of gatherings worldwide and the traditional workspace
Public Relations industry veteran Mike Paffmann is CEO of a new PR agency, Virgo PR, a full-service PR, Digital PR, and digital marketing agency for clients of all sectors. Paffmann is an industry veteran, with extensive experience representing clients in enterprise technology, AI, cloud, and data. His background is highlighted by work with IBM,
The Sway Effect is a network of independent marketing and communications agencies. At the heart of its work, The Sway Effect is focused on “swaying” opinion and influencing outcomes on behalf of clients while putting diversity, equity and inclusion at the center of everything. The Sway Effect partners with its clients – which
Today, a feature interview with Jennifer Borba von Stauffenberg of Olive Creative Strategies. Where did you journey with Public Relations begin? My journey began in 1985 when my Dad took me to my first concert to see Cyndi Lauper. I witnessed the power of someone’s voice and what it meant
Today, a Q & A With Lauren Sloat of Streetsense, VP of Marketing on influencer marketing. Streetsense is an agency collective that specializes in creating comprehensive marketing plans that bring people and places together through experience-focused strategy and design. What are some trends in the influencer marketing space? When it
