PR News From Golin PR, ICR PR and Coyne PR
Razorfish, a Publicis Groupe agency, has launched R-Index, a proprietary data solution developed with Google Cloud. Utilizing Google Cloud BigQuery, Looker Studio, Sensitive Data Protection, and AI tools like Vertex AI, R-Index offers a detailed view of a brand’s marketing performance. Currently piloted with clients like New York Life, R-Index stands out for its ability to measure brand sentiment and equity among consumers. “R-Index bridges the gap between complexity and clarity in brand analysis,” says Razorfish’s chief data and analytics officer, Sisi Zhang. It allows brands to accurately analyze consumer needs and motivations, enhancing marketing strategies to drive performance outcomes.
Golin broke the long streak of PR firms being snubbed from the top PR prize at the Cannes Lions International Festival of Creativity, winning the PR Lions Grand Prix for its The Misheard Version campaign on behalf of Specsavers. This campaign, featuring Rick Astley re-recording “Never Gonna Give You Up” with commonly misheard lyrics, also won a Grand Prix in the Audio & Radio category and a Silver Lion. Edelman London earned a Gold Lion for Heineken’s Bar Experience campaign and a Silver Lion for Dove’s Code My Crown campaign. Weber Shandwick New York and McCann Detroit won a Gold and Silver Lion for U.S. Bank’s Translators campaign. Ogilvy’s Cerave campaign starring Michael Cera won a Bronze Lion, as did The AI President campaign for Annahar Newspaper by Impact Porter Novelli Dubai and Impact BBDO Dubai.
Coyne Public Relations will manage the opening of the Stonewall National Monument Visitor Center (SNMVC) in Manhattan’s Greenwich Village, in partnership with Pride Live. SNMVC will be the National Park Service’s first LGBTQ+ visitor center. Coyne will develop a social media strategy to boost awareness of SNMVC and Pride Live’s mission to honor the Stonewall Rebellion and the Stonewall National Monument. The campaign will feature engaging visuals across multiple channels and collaborations with partners like JPMorgan Chase, Google, Amazon, and AARP. Coyne’s year-long partnership with Pride Live aligns with the June 28 SNMVC opening and the 8th annual Stonewall Day concert.
Eric Becker, former SVP of consumer, media, and entertainment at ICR, has joined Bob Gold & Associates to head its new streaming media and pay TV communications group. Becker, who previously ran Becker PR and held senior roles at Starz and On Command Corporation, will report to VP & GM Chris Huppertz and collaborate with Bob Gold. This new group will offer strategic communications services, including account-based PR, corporate messaging, earned media, speaker placements, awards, product and service launches, executive communications, and thought leadership campaigns crucial for generative AI searches.
