What’s Happening at Lou Hammond Group, M Booth and Trevelino/Keller
Santa Barbara Signs Lou Hammond Group as Agency of Record
The city of Santa Barbara, long known for its beauty and luxury accommodations, just brought in the travel and lifestyle PR agency Lou Hammond Group (LHG) to support their current creative PR campaign, “Miss Nothing.” The campaign focuses on helping visitors see their city as the “American Riviera.” LHG also will build additional campaigns emphasizing Santa Barbara’s direct-fly markets with Denver and Dallas, the convenient location, and the popularity of their resorts.
M Booth Adds New Internal Agency – Made
Made – an agency within the M Booth Agency just launched to focus on content creation for their M Booth’s clients. Though the effort has been going on within the firm for years, they just made it official in October. Most of what Made does is social media bound but it’s not just the stories, it’s also the graphic designs, VR capabilities, photography, video, copywriting, and more.
Lindsay Lohan Splits with Publicist
Lindsay Lohan has not been the easiest artist to work with for many years, but Hunter Frederick seemed to have fared well as her publicist for several years. Not so anymore. Lohan’s new manager, however, claims that there was never a working relationship between the actress and Frederick, with no contract signed and no payments made. Other firms that have represented Lohan for her publicity and PR needs include the Honig Company, LLC (who fired the actress), Leslie Sloane-Zelnik (who also fired the actress) and Rogers & Cowan.
Trevelino/Keller Now Representing Discovery Point for Expansion and Hyperlocal Marketing
Discovery Point chose their new digital and marketing firm based in part on their breadth of services and award-winning franchise efforts. Trevelino/Keller (TK) is a full-service agency based in Atlanta and representing clients across the nation. TK will represent the national childcare franchise with more efficient marketing strategies, content development, and creative efforts to increase recruitment and build their social media presence and PR.
One of the principals at TK, Dean Trevelino, said: “We have been working in the child franchise space for 13 plus years, so we feel we have a wealth of experience to draw from in terms of understanding the franchise buyer, as well as the target consumer with young children. We know how to balance the nuances of those personalities with progressive thinking that doesn’t step outside anyone’s comfort zone.”