PR Happenings at Makovsky, KCSA PR Strategic, Kwittken, Ruder Finn, and Spring O’Brien
Makovsky Releases Survey Results on Consumer Energy Decisions
Makovsky is based out of New York and is one of the original founders of IPREX. They recently did a survey on how consumers make their energy decisions and who they trust. The survey revealed that consumers trust solar energy more than the rest and they get information about energy usually while watching the news on TV. The title of the report is How Americans Make Energy Decisions, and it gives insight into energy sources, consumption, and sources for consumer-valued information.
The report was put together from survey information gathered from 1,000 adults nationwide. It also found that Americans tend to underestimate how much coal, oil, and natural gas are part of our energy consumption. They also overestimate how much comes from renewable energy sources. For the latter, only about 3% of our national usage comes from renewable sources, though the average estimate of the same was 20%.
KCSA Strategic Communications Becomes Investor Relations and Communications Rep for MCW Energy Group
KCSA will be the PR agency for MCW, working on investor relations campaigns, strategy, communications, and bringing information to new investors, including institutional ones. KCSA has been in the business of representing public companies for almost 50 years.
“We look forward to working with Todd Fromer and the entire KCSA team on a strategic communications and investor relations program,” said MCW Energy Group’s CEO, Dr. Gerald Bailey. “Given the recent acquisition of our Houston-based, exploration and production company, Accord GR Energy, Inc., management and the Board agreed now is the time to engage a leading communications firm to assist in presenting our story to the investment community. KCSA has decades of experience and a talented team to help lead this effort.”
Kwittken Adds MyPakage Apparel to Their Client Roster
MyPackage Apparel (MPA) was founded in 2010 and has grown by 100% year over year since then. Their products are sold by more than 1,000 retailers in Japan, North America, New Zealand, Australia, and Scandinavia. The global menswear firm just hired Kwittken as their communications agency in North America. Kwittken will assist them with strategic counsel support and ongoing communications in the U.S. and Canada.
Edelman Loses Alan Ma to Ruder Finn Innovation in China
According to her new boss, Elan Shou, Alan Ma is a “passionate professional with proven business success and outstanding team leadership skills.” Ma will report to Shou, the MD and EVP of Ruder Finn Greater China, working out of the Beijing office. Ma will be in charge of Ruder Finn Innovation’s Beijing and Shanghai offices overseeing regional digital efforts.
Early in her career, Ma worked for Edelman and Weber Shandwick in their tech divisions. She’s also worked as the in-house manager of marketing for the British Standards Institution (Greater China operations) and Motorola’s Enterprise Mobility business. In 2014, she returned to Edelman.
Spring O’Brien now Flying Oceania’s Flag as AOR
Spring O’Brien’s New York travel and hospitality PR agency will represent Oceania’s luxury cruise line fortheir North American PR. The cruise line operates six cruise ships around the world and has been in business since 2002. They are a subsidiary company of Norwegian Cruise Lines.
Spring O’Brien brings to the table 34 years of expertise in the travel PR industry and will help raise the cruise line’s profile while highlighting their services, destination possibilities, cuisine, and design. Lauren Kaufman, SVP, will lead the account. She has extensive experience representing Regent Seven Seas Cruises.