Predictions For Marketing In Year To Come
More marketing & PR experts we interviewed gave us more predictions.
Mike Paffmann, CEO of Virgo PR says marketing of all forms will grow, noting “media will remain key, content marketing will continue to be important as will influencers. Many in the world of PR will see excellent years in 2021.” Paffmann – who recently created Virgo PR – said “Location will be less important, but this will be a year of recovery for many.”
According to Marketing Communications Consultancy (MCC), experts in start=up marketing , “there will be a rise in Virtual Marketing and a greater influence of AI (Artificial Intelligence) and ML (Machine Learning), that will continue to revolutionize marketing and cause further disruption of traditional marketing practices. We should expect to see exponential leaps in the application of these technologies within marketing. According to MarketsandMarkets.com, the AI market will grow to a $190 billion industry by 2025. As more data is collected, one area that will be impacted by AI is personalised marketing. This will facilitate further optimization of consumer behaviours; applying AI will continue to improve the ability to predict consumer choices and customer offers.
For B2B marketers, CRM platforms like HubSpot and Salesforce Einstein, have ML and AI features like predictive analytics built in. Meaning users can identify patterns and trends in customer behaviour that help to identify leads and opportunities so employees can act on them swiftly. Content marketing, which is crucial to any marketing strategy, is another area where we expect AI will have a significant impact in 2021. The application of such technology in this area means relevant content can be provided at the right time to the right audience. This will positively impact brand building, lead generation, the quality of leads and the provision of customer-centric content to help boost business results.”
Lewis Keegan, CEO of SkillScouter.com says, “Since the year 2020 has caught everyone off guard with the spread of the COVID-19 pandemic, rules and regulations were established that will limit the further onslaught of the viral infection. The year 2021 will potentially introduce the concept of the new normal, thus, altering what used to be including those of the professional environment. Due to this, the professional services will be leaned towards work that can function remotely or those which can be done from home. Occupations that feature less physical contact and promote acceptable physical distancing guidelines will also be one of the trends come next year.