Public Relations RFP Issued By Cincinnati Public Schools
The Cincinnati City School District (CPS) is seeking suppliers to provide a Public Relations and Marketing Firm to support the design and writing of marketing materials and advertisements to promote the image and the district’s initiatives and demographics.
The Cincinnati City School District, also known as Cincinnati Public Schools (hereinafter also referred to as “CPS”), serves about thirty-six thousand (36,000) students in over sixty (60) schools spread across a ninety-one (91) square mile district in southwest Ohio. CPS is greater Cincinnati’s largest school district and Ohio is third largest. The Cincinnati Public Schools Strategic Plan “A Road-map to Destination Cincinnati Schools” is a road-map to ensure that the Cincinnati City School District is a District of Destination – for families, staff, and partners, and to drive the district’s goals, strategies, and measures for Equity, Engagement, and Excellence. The district’s innovative approach to education, its investment in effective and caring teachers, vast array of collaborative partnerships, and My Tomorrow has transformed our classrooms into highly engaging learning environment have accelerated school performance to the highest level in decades – ensuring that students in preschool to 12th grade thrive and graduate prepared for successful lives in the 21st.
Scope of Work:
1. Support Activities
The awarded vendor will operate as a marketing and public relations firm for CPS and provide public relations
and marketing materials and activities including, but not limited to:
Designing for marketing and communication materials
Supporting Social media
Communicating with staff to obtain ideas, promote activities and events,
Writing messaging for brochures, newsletters, marketing materials
Assisting with crisis communications
Supporting School and District Events and Activities using TV, radio, and social media (ex: academic year
kick-off events for community and employees); creating, distributing, and posting of announcements,
promotions, and reports.
Pitching PR activities including media creation and support
Developing and supporting of marketing strategy
2. Marketing Strategies
Provider will work with CPS to develop and execute an annual communications and marketing strategy, delivering
materials and work on time and within budget.
Due Date: 9/24/2021 04:00 PM (ET)
Cincinnati Public Schools
Board of Education
2651 Burnet Avenue
Cincinnati, OH 45219
Agencies worth considering include Hunter PR and Ketchum PR.