Public Relations RFP Issued By Cincinnati Public Schools

2021-09-21 by EPR Staff

The Cincinnati City School District (CPS) is seeking suppliers to provide a Public Relations and Marketing Firm to support the design and writing of marketing materials and advertisements to promote the image and the district’s initiatives and demographics.

The Cincinnati City School District, also known as Cincinnati Public Schools (hereinafter also referred to as “CPS”), serves about thirty-six thousand (36,000) students in over sixty (60) schools spread across a ninety-one (91) square mile district in southwest Ohio. CPS is greater Cincinnati’s largest school district and Ohio is third largest. The Cincinnati Public Schools Strategic Plan “A Road-map to Destination Cincinnati Schools” is a road-map to ensure that the Cincinnati City School District is a District of Destination – for families, staff, and partners, and to drive the district’s goals, strategies, and measures for Equity, Engagement, and Excellence. The district’s innovative approach to education, its investment in effective and caring teachers, vast array of collaborative partnerships, and My Tomorrow has transformed our classrooms into highly engaging learning environment have accelerated school performance to the highest level in decades – ensuring that students in preschool to 12th grade thrive and graduate prepared for successful lives in the 21st.

Scope of Work:

1. Support Activities

The awarded vendor will operate as a marketing and public relations firm for CPS and provide public relations

and marketing materials and activities including, but not limited to:

Designing for marketing and communication materials

Supporting Social media

Communicating with staff to obtain ideas, promote activities and events,

Writing messaging for brochures, newsletters, marketing materials

Assisting with crisis communications

Supporting School and District Events and Activities using TV, radio, and social media (ex: academic year

kick-off events for community and employees); creating, distributing, and posting of announcements,

promotions, and reports.

Pitching PR activities including media creation and support

Developing and supporting of marketing strategy

2. Marketing Strategies

Provider will work with CPS to develop and execute an annual communications and marketing strategy, delivering

materials and work on time and within budget. 

Due Date:  9/24/2021 04:00 PM (ET)

Address:

Purchasing Department

3rd Floor

Cincinnati Public Schools

Board of Education

2651 Burnet Avenue

Cincinnati, OH 45219

Email: procurement@cpsboe.k12.oh.us

Agencies worth considering include Hunter PR and Ketchum PR.