PR Perspectives

Trump

The PR of Taking a Stand

There’s nothing particularly new about people standing up for what they believe in, even when there could be terrible consequences. Nelson Mandela spent years in a third-world prison, and Rosa Parks sparked a positive change for countless lives. But 2016/2017 may well go down as the years of “taking a

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Reanimate Nonprofit Fundraising with PR

Reanimate Nonprofit Fundraising with PR

In 2017 we’ve been living through a lot of turmoil and public crisis, from the Syrian situation, all the refugees, and fervor over undocumented aliens, to the Presidential election from hell (no matter which side you were on, it was an emotionally bloody seemingly never-ending battle). There’s been rioting and

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Prosek Partners

News From Prosek Partners, MWW PR, Ogilvy & Mather & Cone Communications

Caroline Harris-Gibson Elevated to Partner at Prosek Partners Prosek Partners, one of the leading financial communications PR firms, just shared the news that they have promoted a new partner in Caroline Harris-Gibson. Harris-Gibson oversees some of PP’s largest financial services clients, specializing also in helping brands grow their global and

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Using Consumer Reviews and Influencer Marketing to Boost PR

What Libraries Can Teach About Low-cost Branding

For centuries, libraries were the only place you could go to gather large amounts of information, but the internet age, with Google, Amazon, Wikipedia, and other sites, has changed that. The other thing true of libraries traditionally is they’ve almost always had to operate on a limited budget, at least

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WPP Group PR Firm

News From WPP, Rosica Communications, MSLGROUP, and TACT

WPP – Conflicts of Interest Almost Inevitable Between Clients and Rival Brands WPP counts over 400 agencies around the world under its corporate umbrella. That means that there are bound to be some conflicts looming between rival clients and brands that must be juggled between their advertising and PR interests.

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PR Found in Entertainers Choosing a Political Side

PR Found in Entertainers Choosing a Political Side

In the middle of awards season in Hollywood, there’s been a lot of political side-taking going on. It started long before the Golden Globes and Meryl Streep’s Lifetime Achievement much viewed acceptance speech and pointing a beautifully manicured and accessorized finger or two at the current administration. She was called

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Mercury Public Affairs

PR News: Mercury, Edelman, Porter Novelli & More

Mercury Gains DC Top Flyer Andrea Bozek might not be a household name, but she’s well-known to Republicans in DC. She’s the only person to ever work communications for both the House and the Senate at such a high level. In the House she was communications director for the National

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