PR Perspectives

Walgreens and FedEx Working Together to Maximize Brand Impact

There are a lot of locations in most cities and towns where people can drop off their FedEx packages for shipping, but Walgreens recently took it to the next level. Beginning this spring at the friendly photo counter of your neighborhood Walgreens you can have your e-commerce purchases shipped to

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Starbucks customers still seething over long lines

Starbucks customers still seething over long lines

If they were going to complain about something, you would think Starbucks customers might complain about paying $5 for a cup of coffee. Nope. They love that. Want to get them all in a lather, though? Make them wait in line. When “in a hurry” coffee customers are stuck waiting

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What’s the future of gun sales in Trump’s America

What’s the future of gun sales in Trump’s America?

Conventional wisdom says with a gun-friendly President in office, gun enthusiasts will breathe easier and enjoy their hobby more. This should lead to increased gun sales in a, literally, trigger-happy environment. Others say the opposite is true. The perceived threat of President Obama sent gun sales soaring, and now the

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influencer marketing - public relations

The Importance of Influencer Marketing

As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising are people who have earned the trust of thousands by way of strong online or in-person

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Elon Musk gets political

Elon Musk gets political

Vowing to take his concerns about immigration restrictions directly to the source, entrepreneur and billionaire Elon Musk says he will take his objections straight to President Trump. Is this announcement more bluster and PR theater from a CEO who has proven adept at grabbing headlines, or does the mind behind

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