Ever since they got caught trying to scam U.S. emissions inspectors with their diesel vehicles, Volkswagen has been fighting two parallel battles. One group was working to repair the massive public relations damage done to the brand. The other was working feverishly to come up with a cost-effective “fix” for
Cyberbullying. There’s a new headline about it just about every day. It’s a constant problem online, and a challenge for parents who want their kids to be able to surf safely. But, it turns out, it’s an issue for adults too.
Public relations can be a harsh judge, jury, and, if your gaffe is bad enough, executioner. You can work a lifetime to build something, and then lose it in a moment. Just ask Pamela Taylor, the now “former” director of the Clay County Development Corporation.
Western media loves to report on the supposed horror stories of manufacturing and corporate environment in Asia. Whenever American workers complain, you can bet there will be someone pointing to an article that describes incredible work weeks in Japan or so-called suicide nets in China. Now, more often than not,
Alyssa Schimel Stays With Jimmy Kimmel Live Through New Job at Kovert Creative Kovert Creative was established a year ago by Joseph Assad and Lewis Kay in a joint effort with WME-IMG. Alyssa Schimel, who has been working as the publicist for Jimmy Kimmel Live, recently hitched her star to
Whether the PR efforts are all done in-house, or there’s a PR firm doing it, these efforts can pay off big time, but only if you manage to connect the good word to your customer base. Without that, new people may hear about you, the CEO, or the brand, but
FleishmanHillard Repping Dallas Police and Fire Pension System Both the public in Dallas and the bond market are watching Dallas’ Police and Fire Pension System as they try to sail out of troubled waters. Coming to their assistance, at least from the PR perspective, not the financial one, is FleishmanHillard.
In 2014, women made up 63% of the specialists in PR from what the Bureau of Labor Statistics reported. 59% of PR management professionals are women, and those statistics may be low according to other reporting agencies, which say that the overall percentage of women in PR jobs could be
Let’s talk about accountability, not what people think it means, but what it should really look like when you’re leading a young, up and coming, company. All too often, especially in young companies, the accountability pyramid is top-heavy, loaded on the back of the CEO as everyone else is trying
Product integration allows marketers to have more control over how their placements work within television shows or movies. Instead of the product simply being shown on a table, or even being used or eaten, it is integrated into the script. It’s part of the storyline, characters talk about it, and
