Many times PR and brand strategy experts in one company hardly connect, and that proves a great disservice to the entire organization and makes accomplishing company-wide goals more time consuming and ultimately more costly. If a company pays for both departments and they are doing their thing without consulting each
Kim Gagne Joins APCO as Sr. Tech Advisor A former Microsoft senior director of industry affairs, Kim Gagne will now be the senior advisor for APCO Worldwide’s tech practice. He will be based in the U.K. and working out of both the London and Brussels offices.
Looking at good PR efforts, no matter who the practitioner, is always an excellent way to improve skills and enhance creative efforts. Let’s look at three ways Carmichael Lynch has built their campaigns for Subaru’s Outback, Crosstrek, and Forester recently.
The Podesta Group is often involved in government campaigns and lobbying efforts – as evidenced by their strong ties to both the Obama White House and Hillary Clinton’s presidential campaign. They know the rules of operation, the paperwork that needs to be filed whenever they represent agencies or governments connected
How much do you think should be spent for the U.S. government to tell you what they’ve accomplished? Well here’s the amount that is spent between advertising, private consultancies in public relations, and government employees working in separate press offices for the President as well the various cabinet ministries —
Ruder Finn has been around since 1948 when it was founded by David Finn and Bill Ruder – neither of them is still around at the firm and Kathy Bloomgarden now serves as CEO. They are one of the largest independent PR firms in the U.S. and represent clients such
2016 Middle East PR Association Honors PR Agencies in the Region There were lots of awards given, but a few agencies cashed in with the number of award recognitions they received at the recent Middle East PR Association event. Edelman Dabo, Cicero & Bernay, Hill+Knowlton Strategies, Four Communications, Ogilvy PR,
Strategic Governance Advisors to be Launched in 2017 by Sard Verbinnen & Co. An independent Strategic Governance Advisors (SGA) board will be launched by Sard Verbinnen & Co. in January. The group is intended to advise corporate leaders and boards of directors regarding institutional investors’ important governance issues. Verbinnen’s founding
PRWeek Names Six PR Leaders as 2016 Hall of Fame Nominees The ceremony honoring the inductees will be held at the New York City Grand Hyatt. The six being honored have built impressive careers in the communications industry and their influence on the leaders from the next generation will be
The fast food business is changing. Expectations are shifting, and consumers are demanding more quality in less time. Those who think that’s impossible are not likely to survive in the modern fast food marketplace. McDonald’s CEO Steve Easterbrook is committed to the idea that his brand will not only survive
