PR Perspectives

News from Sard Verbinnen, Ogilvy PR, 5WPR, Finn Partners & APCO Worldwide

Strategic Governance Advisors to be Launched in 2017 by Sard Verbinnen & Co. An independent Strategic Governance Advisors (SGA) board will be launched by Sard Verbinnen & Co. in January. The group is intended to advise corporate leaders and boards of directors regarding institutional investors’ important governance issues. Verbinnen’s founding

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McDonald’s hoping tech brings back customers

McDonald’s hoping tech brings back customers

The fast food business is changing. Expectations are shifting, and consumers are demanding more quality in less time. Those who think that’s impossible are not likely to survive in the modern fast food marketplace. McDonald’s CEO Steve Easterbrook is committed to the idea that his brand will not only survive

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Politico editor resigns after outing white supremacist

Politico editor resigns after outing white supremacist

Journalists are supposed to inform, to report facts that are important to public discourse and general information necessary to be an informed member of society. But there are lines. There are guidelines, rules that are sometimes fuzzy and often obscured in this day of social media, where our public and

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For VW, the harshest cuts still coming

For VW, the harshest cuts still coming

It’s getting harder and harder to remember a time when Volkswagen was riding high as the top automaker in the world. Wasn’t that long ago, but it feels like a different world. After a massive international emissions scandal, VW has faced huge costs, lost revenue, and a plummeting brand as customers

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