Celebrities such as Tom Brady the NFL quarterback and Larry David, the comedian found themselves entangled in legal battles for endorsing the failed cryptocurrency exchange FTX. The fallout from the collapse of FTX has led to a class action lawsuit, with the plaintiffs arguing that the various celebrities, including Gisele Bündchen, Stephen
One of the most notorious moments in the history of the Academy Awards, known as “the slap,” captivated the world during the 2022 Oscars when Will Smith struck Chris Rock on stage. The incident occurred after Chris Rock made a joke about Jada Pinkett Smith, Will Smith’s wife, with reference to her
Public relations plays a crucial role in driving the success of startups. In the competitive business landscape, startups face numerous challenges, including limited resources, brand recognition, and establishing credibility. Startup PR helps businesses overcome these obstacles by building awareness, generating media coverage, and cultivating a positive brand image. Building brand
Pride Month is a time for brands to show support for the LGBTQ+ community. Many companies are eager to engage with the community and show allyship during this important month. But brands must approach pride campaigns with sincerity and authenticity to avoid seeming performative or opportunistic and, most importantly, ensure
According to reports, the global public relations market is constantly growing year after year, despite the global pandemic’s impact on the industry. One of the main reasons for that is because, through public relations, companies get an opportunity to mitigate any sort of negative crisis situation that might impact their
Most companies these days understand the importance of public relations efforts. However, not every business fully understands the steps to develop a public relations strategy. There are several essential steps that companies have to take to create a public relations strategy that they can then implement. Goals The first step
One of the key elements for establishing a positive reputation for a company is successful communication. Because of that, plenty of companies rely on specific public relations strategies that can improve their strategic communication efforts with the public and their target audiences. Events Companies can sometimes host private or public
Using traditional PR strategies and combining them with contemporary resources that are based on data to boost PR campaigns and generate more exposure for a business constitutes the core of digital PR. However, before creating any sort of campaign, companies should have a clear understanding of what goals they want
A vital piece of every promotional strategy is public relations, especially when promoting events for a company. Plenty of the time local media outlets tend to target a local community, which means media coverage in local publications for an event will result in the event reaching the right people. However,
How do you develop interesting campaigns? For our company (All Points Digital), everything starts with understanding our client’s business. We do a discovery process of our client’s business, by going through their entire business process from A-Z (not just the marketing component). By understanding the process, budgets, profit margins and pain points we
