PR Perspectives

Lippe Taylor Adds Several New Execs

What’s Happening at Lippe Taylor, HomeAway, and WeWorks

Lippe Taylor Adds Several New Execs Lippe Taylor (LP), founded by Maureen Lippe more than 20 years ago, is known for innovative PR and ad campaigns for health, fashion, lifestyle, and beauty sector clients. Lippe is a former editor for both Vogue and Harper’s Bazaar magazines. LP is transitioning more

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Food Industry Promotes Healthy and Simple Comfort Foods

Food Industry Promotes Healthy, Simple Comfort Foods

Fosterfarms.com shares healthier version of favorite comfort foods – trading out pasta for “zoodles” and baked chicken for fried. There are many ways to “healthify” the foods we eat and that trend increases as seen on many social media platforms. Even regular favorites like Fettuccine Alfredo can be lighted up

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SeaWorld Can’t Seem to Recover

SeaWorld Fighting Back

Ever since the CNN documentary “BlackFish” was broadcast, the SeaWorld theme parks across the country have faced a growing wave of backlash, criticism, and falling numbers at the turnstiles. It’s worse in Florida than in California, but the company can’t whitewash the damage done by BlackFish. They must hit it head on

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