When talking about successful branding ISIS isn’t the group most people would think of first. But, ISIS is a group that has learned to promote itself using well-planned marketing and public relations. They have learned to present themselves using very sophisticated PR approaches and methods. While there cause may not
Last October, Sheffield’s council gave the city a new name and face, by rebranding it as The Outdoor City. The council hoped to market the city’s scenic routes and local activities to outdoor lovers, adventure travelers, and businesses that specialize in this niche. Since then, the return on that investment
After yet another very public attack in France, Western governments are scrambling to convince their citizens they are safe, and everything is under control. Even as combined military forces continue to barrage ISIS in Syria and Iraq, civilians at home have been terrorized by a string of very public mass
A poll conducted earlier this year showed that only 70 percent of Americans believe climate change is real. Another survey showed that whether people believed it was real or not, only 40 percent of Americans believe climate change is a serious threat. This is compared to 88 percent of British
If someone asks you to list five countries in the Caribbean, Jamaica is likely to make the list. And if you heard someone with a Caribbean accent and was asked to guess their nationality, once again, Jamaica might very well be your first guess.
Dukas Linden PR Expands into Asia, Continental Europe, and the U.K. Dukas Linden PR was founded in 2002, and is headquartered in New York City with an additional office in Los Angeles. They recently announced expansion into foreign markets including Asia, the U.K., and continental Europe by signing an exclusive
Like him or not, Donald Trump is brilliantly utilizing media and Public Relations in trying to pave his path to the White House. Spending much less than even some of the also-rans, Trump is nearly even with Clinton in the polls and on the tip of just about everyone’s tongue.
Mistakes do happen they can be small or major. When they happen it is best to be upfront about them. Companies can create a good PR experience, by handling in the right way. When it is a minor mistake it can be resolved by sending out an apology through an
As if ‘sexting’ a teenager wasn’t scandalous enough, MP Simon Danczuk made things even worse by allegedly charging the cost of his actions to taxpayers. The invoice claims the payments are for parliamentary media relations work completed over the Christmas period, but the public has reason to believe otherwise.
Cadillac is at it again. The company has spent the past few years speculating over its dismal placement in the minds of millennial luxury car drivers as a “stuffy” alternative. Increasingly, it finds itself beaten by more sporty options from Mercedes, Audi, Porsche, and even Nissan!
