PR Perspectives

Which PR Firms Lose Ground After Trump Victory?

Fox Winning The Trump Sweepstakes

Like him or not, Donald Trump is brilliantly utilizing media and Public Relations in trying to pave his path to the White House. Spending much less than even some of the also-rans, Trump is nearly even with Clinton in the polls and on the tip of just about everyone’s tongue.

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What to Do When a PR Crisis Hits

What to Do When a PR Crisis Hits

Mistakes do happen they can be small or major. When they happen it is best to be upfront about them. Companies can create a good PR experience, by handling in the right way.  When it is a minor mistake it can be resolved by sending out an apology through an

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Cadillac Now Working on Its Youthful Appeal

Cadillac Now Working on Its Youthful Appeal

Cadillac is at it again. The company has spent the past few years speculating over its dismal placement in the minds of millennial luxury car drivers as a “stuffy” alternative. Increasingly, it finds itself beaten by more sporty options from Mercedes, Audi, Porsche, and even Nissan!

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PR Issues Arising from Poor Security

PR Issues Arising from Poor Security

With incidents of mass murders on the rise, Americans are more conscious of security issues than ever. Horrific acts of violence continue to take place at movie theaters, schools, airports, and nightclubs. But this isn’t the only time security issues come to the surface.

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Restaurant PR: Overcoming a Bad Review

Restaurant PR: Overcoming a Bad Review

Earlier this month, food critic, Tom Sietsema, gave the popular Founding Farmers restaurant a mind-blowing zero-star review. Sietsema gave the restaurant only half a star back in 2012 and returned in 2016 to readjust his rating to no star at all.

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PR and Pot

PR and Pot: What can Public Relations do for the Green Rush?

Marijuana (cannabis) is now legal in a number of states – some just make it legal, others make it legal with a medical prescription, and some of the states allow counties and municipalities to make the decision. From a government perspective, legalizing pot makes some sense – the tax value

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Restaurant PR – for Good Times and Bad

Restaurant PR – for Good Times and Bad

We’ve said it before a thousand times. One of the biggest mistakes brands make when it comes to brand reputation and visibility is to wait until things go awry to request help from PR experts. In contrast, proactive brands in the market understand that good PR is a great way

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