PR Perspectives

Pentagon Joins PR War for Environmentalism

Pentagon Joins PR War for Environmentalism

A poll conducted earlier this year showed that only 70 percent of Americans believe climate change is real. Another survey showed that whether people believed it was real or not, only 40 percent of Americans believe climate change is a serious threat. This is compared to 88 percent of British

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Dukas Linden, Threepipe, and FleishmanHillard PR News

Dukas Linden PR Expands into Asia, Continental Europe, and the U.K. Dukas Linden PR was founded in 2002, and is headquartered in New York City with an additional office in Los Angeles. They recently announced expansion into foreign markets including Asia, the U.K., and continental Europe by signing an exclusive

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Which PR Firms Lose Ground After Trump Victory?

Fox Winning The Trump Sweepstakes

Like him or not, Donald Trump is brilliantly utilizing media and Public Relations in trying to pave his path to the White House. Spending much less than even some of the also-rans, Trump is nearly even with Clinton in the polls and on the tip of just about everyone’s tongue.

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What to Do When a PR Crisis Hits

What to Do When a PR Crisis Hits

Mistakes do happen they can be small or major. When they happen it is best to be upfront about them. Companies can create a good PR experience, by handling in the right way.  When it is a minor mistake it can be resolved by sending out an apology through an

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Cadillac Now Working on Its Youthful Appeal

Cadillac Now Working on Its Youthful Appeal

Cadillac is at it again. The company has spent the past few years speculating over its dismal placement in the minds of millennial luxury car drivers as a “stuffy” alternative. Increasingly, it finds itself beaten by more sporty options from Mercedes, Audi, Porsche, and even Nissan!

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PR Issues Arising from Poor Security

PR Issues Arising from Poor Security

With incidents of mass murders on the rise, Americans are more conscious of security issues than ever. Horrific acts of violence continue to take place at movie theaters, schools, airports, and nightclubs. But this isn’t the only time security issues come to the surface.

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