PR Perspectives

history public relations

The Modern History of PR

Many decades ago a gentleman by the name of Edward Bernays became familiar with the tactics used by the Nazi Party in Germany convincing their youth and others that they were the superior race. They accomplished that with “propaganda” messages and other methods. Bernays, the nephew of Sigmund Freud, brought

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Putin and Syria Public Relations

World PR: Putin and Syria and their Global PR Reach

In mid-March, Putin announced a withdrawal of most Russian troops and military efforts from Syria. It all looked good – Russia had the opportunity while there to demonstrate several of their new weaponry including long-range cruise missiles and new fighter jets. They also were able to announce they were responsible

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donald trump gop

What message could unite the GOP?

Now that Donald Trump is the presumptive GOP presidential nominee, many in the party are calling for Republicans to unite behind the guy who was clearly the favorite of primary voters. But, apparently, Trump is still not the choice of many key party members. The rift in the party illustrated

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Public Relations Bridging the Gap between Professionals and Academics

Public Relations: Bridging the Gap between Professionals and Academics

For many years, educators teamed students with businesses and professionals in order to bridge the gap between education and real life work experience. This took the form of volunteer work, internships, apprenticeships, research projects, and even medical residencies. In the past, this was reserved primarily for medical and technical fields,

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green food safety public relations

What Makes “Greens” Clean?

In this post-Chipotle e.Coli world, we may have all become a little bit more aware and wary about the produce we put in our bodies. As you go down the packaged salad isle in your local grocery store, you may notice a little certification-type statement declaring the greens in that

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changes pr

Preparing for Change in PR

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Yet, few people heed his advice. Employees and management alike often view drills and preparedness plans as a nuisance – just wasting time on situations that may never happen. So why bother if these events are so

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human resource public relations

Public Relations – Meet Human Resources Management

Some argue that the public relations field ran its course and others insist PR continues to grow – yet PR is here to stay, and this is simply the new model of PR. Public relations experts teach many brands and public figures how to remain relevant in their fields through

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seo public relations

Driving SEO with the Power of PR

As with other practices encompassed by Public Relations, SEO once existed as a separate silo in the general marketing community. However, the two disciplines now go hand in hand, as one helps to drive the other. Public relations experts use communications skills to know what keywords and trigger words to

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