PR Perspectives

Public Relations Bridging the Gap between Professionals and Academics

Public Relations: Bridging the Gap between Professionals and Academics

For many years, educators teamed students with businesses and professionals in order to bridge the gap between education and real life work experience. This took the form of volunteer work, internships, apprenticeships, research projects, and even medical residencies. In the past, this was reserved primarily for medical and technical fields,

Read More »
green food safety public relations

What Makes “Greens” Clean?

In this post-Chipotle e.Coli world, we may have all become a little bit more aware and wary about the produce we put in our bodies. As you go down the packaged salad isle in your local grocery store, you may notice a little certification-type statement declaring the greens in that

Read More »
changes pr

Preparing for Change in PR

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Yet, few people heed his advice. Employees and management alike often view drills and preparedness plans as a nuisance – just wasting time on situations that may never happen. So why bother if these events are so

Read More »
human resource public relations

Public Relations – Meet Human Resources Management

Some argue that the public relations field ran its course and others insist PR continues to grow – yet PR is here to stay, and this is simply the new model of PR. Public relations experts teach many brands and public figures how to remain relevant in their fields through

Read More »
seo public relations

Driving SEO with the Power of PR

As with other practices encompassed by Public Relations, SEO once existed as a separate silo in the general marketing community. However, the two disciplines now go hand in hand, as one helps to drive the other. Public relations experts use communications skills to know what keywords and trigger words to

Read More »
atlantic city public relation crisis

Atlantic City – Moving Forward In Crisis

Atlantic City’s Mayor, Don Guardian, and the director of the Casino Reinvestment Development Authority (CRDA), John Palmieri, met this week with members of the Public Relations Council of Greater Atlantic City. The two spoke for about 40 minutes updating and information the group about what is happening to move the

Read More »
PR-Digital Newsroom

Thomas Walek leaves Peppercomm, IPG Growth, and More…

Thomas Walek leaves Peppercomm Walek, who sold his agency to Peppercomm in 2013, recently announced his departure from the firm and opened a new boutique agency specializing in asset management, fintech, capital markets, and professional services. The new Peak Strategies, based in Manhattan, already has two new clients, global industry

Read More »