PR Perspectives

FDA Gets Serious with Whole Foods

Whole Foods has been in a “whole” lot of trouble lately. Repeated public relations issues have the company struggling to fight back as sales fall and the once-impervious wall of faithful shoppers has begun to crumble. Enter another potential crack in the foundation of upscale grocery dominance.

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Investor Relations Research Findings from the Academic World Show How to React to Activist Shareholder Attacks

Investor Relations Research Findings on Shareholder PR

Activist shareholders, those with shares in a company who have ideological clashes with the company, are becoming more of a problem in the corporate domain. Clashes can be centered on human rights, environmental issues or corporate political spending disagreements. The activist shareholders can stop progress when they initiate negative PR

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PR should be the last cut from your corporate budget

PR Should Be the Last Cut from Your Corporate Budget

A well-planned PR strategy provides your company with a consistency of brand and message, trusted third party endorsements, and helps create the message your company wants to emphasize. In accomplishing these, you’ll stay current and vibrant in the news and media – reminding customers of the needs you fill –

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Transforming Corporate Newsrooms to Accomodate Reporters

Updates From DKC PR, Zeno Group & Levick PR

DKC PR Becomes AOR for The Actors Fund The Actors Fund, a nonprofit organization, just announced that DKC PR  will handle their PR moving forward. The Actors Fund provides help to performers and those behind the scenes working in entertainment and the performing arts. They include emergency financial assistance, social

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abortion debate

Haley makes SC ground zero for abortion debate

Pick an issue in the public domain. Almost nothing sets more teeth on edge and gets more people riled up than abortion. Doesn’t matter where you stand on the issue, chances are you have a more than passing association with a hardline stance. Just mention the word in any comments

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