Request for Expression of Interest Advertising Services

The Government of Saskatchewan is seeking an experienced advertising partner to provide communications and marketing services for the Ministry of Highways (Moh).

MoH and Infrastructure builds, operates and maintains the provincial highway system and is responsible for policy and programs that foster and integrated, multimodal provincial transportation system. MoH conducts two province-wide advertising campaigns annually aimed at promoting safe driving in construction zones and around snow plows.

Interested suppliers must demonstrate professional experience in:

• Public education and awareness campaigns – the ability to effectively communicate through paid and/or earned media, information that creates awareness, provides easy-to-understand information and calls to action and influences changes in behavior. Experience with safetyrelated campaigns is a benefit.

• Strategic media buying and measurement – the ability to use multiple media tools efficiently and effectively for public education and awareness campaigns.

• Innovative and effective creative concepts – the ability to conceptualize innovative, impactful and effective creative for advertising campaigns and other communications products, incorporating the client’s direction.

Suppliers must also demonstrate an ability to use social media creatively and strategically to achieve social media objectives.

If you are interested in this opportunity and would like more information about the account, please emailcommtenders@gov.sk.ca and you will receive a copy of the RFP.

Letters of intent should be marked “Ministry of Highways Advertising Services Competition” and must be received by email to commtenders@gov.sk.ca no later than 11:00 a.m. Saskatchewan time, December 7, 2021.

Relevant agencies to consider for this include MWWPR and Edelman PR.