REQUEST FOR PROPOSAL FOR MARKETING MEDIA ADVERTISING
The Mohawk Gaming Enterprises, LLC dba: Akwesasne Mohawk Casino Resort, herein referred to as “AMCR”, is requesting bids from qualified firms to provide services required to develop and execute short and long term marketing initiatives to increase business and overall revenues, provide marketing direction and consultation, develop a creative design for all marketing programs and media campaigns, produce, and place advertising and promotions using any media including print, television, radio, outdoor, direct mail, and digital. Specifically, AMCR is seeking an agency partner to:
1.1.1 Provide agency services, including marketing consultation and planning, creative development, account management, player loyalty programs, production management, branding, marketing research and development, media planning, buying, and analysis.
1.1.2 Provide strategic input to the ongoing marketing programs and plans.
1.1.3 Develop media campaigns geared to meet revenue objectives and reach new markets.
1.1.4 Provide strategic counsel around the integration and development of current and potential marketing channels.
Deliverables
The Agency Provider will work with the Advertising Manager to:
1.2.1 Raise awareness of the AMCR with key target audiences.
1.2. 2 Grow the master brand strategy and develop innovative and effective marketing campaigns.
1.2.3 Development of the strategy and creative elements for broadcast television, print, radio, digital, and OOH.
1.2.4 Support marketing optimization solutions based on the integration of market research insights into the program’s strategic creative development and value propositions.
1.2.5 Provide a dedicated team to support the AMCR requirements and be able to handle and deliver multiple projects at the same time and be able to operate with time-sensitive deliverables.
Background Information
The Akwesasne Mohawk Casino Resort is located in Upstate New York situated along the St. Lawrence River and bordering Canada in two provinces both Ontario and Quebec. The Akwesasne Mohawk Casino Resort opened its doors in April of 1999 by the St Regis Mohawk Tribe and is the number one entertainment venue in the surrounding area.
The property includes 130,000 square feet of gaming with 1,150 of the newest slot and video poker titles, table games, bingo, and a sportsbook. Food venues include the Native Harvest Café, Maple Steak & Ale, Sticks Sports Book & Grill, The Tavern, Cascades Lounge, and Cedars Coffee featuring Starbucks™ beverages, as well as Maple Brewing. In addition, AMCR offers a 150-room hotel. The Akwesasne Mohawk Casino Resort welcomes over 1 million visitors annually both National and International with a good portion of our customer base from Canada
The goal of the Akwesasne Mohawk Casino Resort is to be the first choice for the customer’s casino and gambling entertainment. Based on this goal, the Akwesasne Mohawk Casino Resort is focusing on building loyalty and real value for our customers. This is accomplished by being a service-oriented entertainment company that offers attractive benefits and rewards to its customers.
In-house marketing initiatives include internal collateral, website management, social media, direct mail creative, print creative and OOH creative.
Proposal Submissions
Proposals must be delivered to the Akwesasne Mohawk Casino Resort Purchasing department or via electronic submission (i.e Email or Fax), prior to the closing of 3:00 p.m. on April 4, 2022. Please indicate the Reference Number RFP2022-03 in the email subject line or on your document and envelope if sending hard copies.
Mailing Address:
Attn: Julie White – Purchasing Department
Akwesasne Mohawk Casino Resort – ADMIN BLDG
PO BOX 1179
873 State Route 37
Akwesasne, NY 13655
Questions concerning this RFP must be submitted in writing and be received prior to March 21, 2022 via fax 518-935-9305 or e-mail Purchasing Manager, Julie White juwhite@mohawkcasino.com.
