REQUEST FOR PROPOSAL (RFP) FOR SELECTION/EMPANELMENT OF PR AGENCY
The New India Assurance Co Ltd
Email: h.singhal@newindia.co.in
Annexure–A1
Scope of Work for Public Relations Agency including IR
A. Services in the Scope of Work:
The PR Agency will design and execute an ongoing program to ensure media visibility through a high impact communication strategy and proactively organize national and regional media relation programs. The Objective of the PR strategy would be to enhance NIACL’s brand image, create awareness and disseminate information regarding the various products, services and nation-building activities of NIACL. With this overarching objective, the indicative list of activities to be undertaken would, inter alia, include the following: –
1. Design and Execute an effective and comprehensive Public Relations Strategy
Develop and execute a media engagement program to connect with the media that covers financial services, and to journalists who cover the Non-Non-life insurance industry in particular
Keep the media a breast of all important developments related to NIACL and its activities.
The PR agency will proactively identify appropriate media opportunities highlighting business developments and announcements. This could be through Press Releases, Speeches, Interviews, Media Meetings, Featured article placement, Regional Media,
Vernacular Media –Magazines, Speaking opportunities such as round table conferences / lectures, Electronic Channel Coverage, Press Conferences / Media briefing. Proactively develop the theme/concept for press meets and work out news releases, articles and other
promotional initiatives targeting local national media.
Organize and conduct press briefings, press conference, press releases, panel discussions etc. This will include targeting the relevant media across India, pre-announcement preparation, drafting the write-ups, press releases etc., in various languages, speeches & related information, talking points; media list collation, media invites, pan India press release dissemination, etc.
Handle media queries and prepare responses in consultation with NACL.
Arrange for national /regional / local media to cover various events organised by NIACL.
Provide a pre-event build up to seminars, workshops, camps and conferences etc organized by NIACL in any part of the Country. Arrange for media coverage of any significant event attended by the senior management NIACL in any part of the country.
Arrange to arrest and stop any negative publicity/news article print/TV/Radio/Digital/ Social Media about NIACL.
Create contents for social media accounts of NIACL.
Arrange exclusive interviews of Chairman, Managing Directors, and spokespersons of NIACL with Print, digital & Electronic Media
Liaise with various stakeholders in the industry like TV/RadioChannels, Industry Magazines, financial dailies/editions of newspapers, opinion leaders like financial planners, financial advisers etc. to promote NIACL as a preferred Insurer And feature articles about NIACL in their editions/TV and Radio shows.
Request for Proposal for Selection/Empanelment of PR Agency INCLUDING INVESTOR RELATION
Engage with Non Non-life Insurance Brokers, Web aggregators, corporate agents like banks to promote NIACL by providing them promotion material (brochures, coffee table books, posters, standees etc.)
Craft journalistic-style articles / advertorials, with in-depth insight which is more than research aggregated from web searches with superior editing skills.
Prepare content for write-ups, short stories, blogs, tag-lines, short messages, press releases, newsletters, surveys, polls in English, Hindi and other as required. Prepare Success stories on initiatives of the NIACL and Performance of its employees and intermediaries in physical and digital formats.
Provide Artwork related services like designs of backdrops etc.
Crisis Management To assist the Company in managing crisis situations & taking appropriate steps in relation to any Adverse Reporting, if any, during the course of agreement period.
Investor Relation (IR)- Scope of Work:
Scope of work will include, but not limited to:
Prepare and execute a communication strategy for Analysts and investors.
Arranging investor meets, analyst meets and conference calls.
Setting of conference call with Analysts/Brokerages following deceleration of quarterly financials
Annual and Quarter Results communication preparation & dissemination (analyst and investors)
Setting up an annual calendar of events to meet with the shareholders of the company, potential investors and regular meetings with analysts
Drafting replies to the shareholders’ queries related to NIACL, except for the confidential information of NIACL.
Communicating market/sector developments/updates to NIACL
Tracking financial performance and key messages with periodic submission to NIACL
Arranging Conference and interview with investors (existing and potential) on a regular basis, based on the annual calendar to be prepared.
Discussing the Financial Performance and Corporate highlights of NIACL
Arranging Investor/ analyst company tour.
Monitoring of information published by the brokerage firms, investment companies and Financial Institutions related to NIACL and timely reporting of the same.
Carrying out the necessary works to make the investor relation section of NIACL’s Website as an active communication platform for the existing and potential investors and the shareholders.
Informing the investors via website of NIACL and press releases, about its forward-looking information, like the NIACL’s future strategy
Assisting in ensuring the compliance of the Disclosure Policy of NIACL as per the existing Capital Market/Regulatory requirements
Translation of press releases /media notes/speeches in Hindi and regional languages. Request for Proposal for Selection/Empanelment of PR Agency INCLUDING INVESTOR RELATION
2. PR initiatives through digital media.
The PR agency will develop and submit a customized online PR strategy that would work in tandem with the traditional PR as well as advertising activity to drive traffic to NIACL’s official website, create positive buzz, tap into blogosphere discussions relevant to NIACL, enhance visibility of NIACL’s products within value rewarding online magazines, news portals and networking spaces.
3. Media Scanning Monitoring
Provide daily updates on regional & national media coverage (online +print +TV) related to insurance industry in particular and BFSI in general that have a bearing on NIACL. Provide monthly media coverage summary
4. Development Brand Equity Scorecard
Develop and implement brand equity scorecard to periodically measure the change in NIACL’s brand value and brand perception for Reputational Risk management. Undertake customer surveys and arrange for data relating to various factors that impact brand value. Provide alerts and reports relating to the impact of relevant media reports on NIACL’s brand value.
5. Agency would document the messages, develop key messages for different stakeholders, develop FAQs, develop profiles & portfolios, develop NIACL fact sheets, talking points, contributory articles, national medalists – sector wise with profiles of journalists. This will be developed for NIACL and updated on an ongoing basis with every media interaction.
6. The agency will also compile the annual year book and PR Analysis study.
7 Strategic Counselling and Spokespersons training. The agency would conduct media skills training/workshops for identified spokesperson at various organizational levels of NIACL.
8. Document, monitor and assess the impact of the PR strategy
