REQUEST FOR PROPOSALS TEXAS STATE UNIVERSITY SAN MARCOS, TEXAS MARKETING SERVICES SUPPORT – AVIATION PROGRAM RFP NO.: 754-TXST-2024-RFP-368-VPGOI

ALL PROPOSALS MUST BE RECEIVED BY:

July 22, 2024, at 12:00 PM. (Central time/Central Daylight Time)

email purchasing@txstate.edu  or 512.245.2521.

SECTION III –REQUIREMENTS FOR STATEMENT OF QUALIFICATIONS

Do not include any pricing information in any of your responses to the criterion below. The pricing and delivery proposal must be separate from the qualification responses.

INCLUDING ANY PRICING INFORMATION IN YOUR QUALIFICATIONS PACKAGE MAY

RESULT IN THE DISQUALIFICATION OF YOUR PROPOSAL.

Address the following questions and upload your qualifications proposal.

3.1. CRITERION ONE: RESPONDENT’S ABILITY TO PROVIDE THE SERVICES:

Provide the following information on your firm for the past five fiscal years:

a. Revenues

• Annual revenue totals and percent change per year

b. Identify if your firm is currently for sale or involved in any transaction to expand or to become acquired by another business entity. If so, please explain the impact in both organization and company direction.

c. Provide details of any past or pending litigation, or claims filed, against your firm that may affect your performance under a Contract with the University.

d. Identify if your firm is currently in default on any loan agreement or financing agreement with any

bank, financial institution, or other entity. If so, specify date(s), details, circumstances, and prospects for resolution.

e. Does any relationship exist by relative, business associate, capital-funding agreement, or any other such kinship between your firm and any Texas State University employee, officer, or Regent? If so, please explain.

3.2. CRITERION TWO: RESPONDENT’S PAST PERFORMANCE ON REPRESENTATIVE PROJECTS:

References shall be considered relevant based on specific project participation and experience with the Respondent. The University may contact references during any part of this process. The University reserves the right to contact any other references at any time during the Solicitation process.

a. Identify and describe past experience for providing services that are MOST RELATED TO THIS

PROJECT within the last five years. List the projects in order of priority, with the most relevant project listed first. Provide the following information for each project listed (Maximum of five Projects):

b. Project name, location, and description

c. References (for each project listed above, identify the following):

d. The Owner’s name and representative who served as the day-to-day liaison during the project,

including telephone number and/or email address

e. Length of business relationship with the Owner

f. Provide reference letters from three Owners identified in e. above that describe your response to and performance on services

3.3. CRITERION THREE: RESPONDENT’S METHODOLOGY INCLUDING TECHNICAL APPROACH

AND UNDERSTANDING OF THE SCOPE OF WORK:

a. Provide a brief statement of the service approach for each of the required services identified in Section IV and any unique benefits the University will gain from contracting with successful Respondents’ firm.

b. Describe how your company will address any noted deficiencies in the service performance and your problem escalation policy.

c. Describe how your company’s experience in marketing aviation degree or training programs will

provide a unique understanding of Texas State University’s needs for this project.

3.4. CRITERION FOUR: PROJECT SPECIFIC INFORMATION:

a. Describe your approach, ability, and resources to provide digital marketing services including:

• Search engine optimization

• Search engine marketing

• In-feed native ads/contextual and geographic targeting

• Targeting/retargeting display

• Email campaigns including list purchasing, message design, and reporting

• Social media marketing

• Web site landing pages including design and analytics

b. Describe in detail your approach, ability, and resources to provide traditional media marketing

including direct mail, print, outdoor, and radio/television

c. Provide a compliance plan with all regulatory requirements whether they are federal, state, or local regulations.

d. Describe your quality control processes

e. Provide an organizational chart and a brief résumé for each of the proposed key personnel, focusing on relevant experience, and list the assigned function of each key person as it relates to this RFP.

Provide information related to previous projects. Also include a statement describing the firm’s

commitment of the individuals proposed to perform the requested services. List any state or national professional organizations the firm is a member of or actively involved with as well as any pertinent licenses.