The purpose of this Request for Proposal (RFP) is to solicit proposals from potential bidder(s) the provision of media monitoring and analysis services to enable SARS to manage public perceptions and its reputation.
The South African Revenue Service (SARS) is uniquely placed to contribute to the government’s plan of action to address socio-economic growth and development, poverty alleviation and job creation. Through the vital role of providing the revenue to fund the full spectrum of initiatives, plans, programs, and strategies of national and provincial government departments, SARS plays a crucial enabling role for government delivery.
In terms of the South African Revenue Service Act, 1997 (Act No. 34 of 1997), SARS is mandated to:
• Collect all revenues due;
• Ensure optimal compliance with tax and customs legislation; and
• Provide a customs and excise service that will facilitate legitimate trade, as well as protect our economy and society.
In terms of the South African Revenue Service Act, 1997 (Act No. 34 of 1997), SARS is mandated to: • Collect all revenues due; • Ensure optimal compliance with tax and customs legislation; and • Provide a customs and excise service that will facilitate legitimate trade, as well as protect our economy and society.
To optimise revenue yield, to facilitate trade and to enlist new tax contributors by promoting awareness of the obligation to comply with South African tax and customs laws, and to provide quality, responsive service to the public.
Our Core Outcomes
• Increased Customs Compliance;
• Increased Tax Compliance;
• Increased ease and fairness of doing business with SARS; and
• Increased cost-effectiveness, internal efficiency, and institutional respectability.
Scope of Work:
One of the strategic functions of the SARS Media Liaison and Public Relations Unit is to conduct a media environmental scan through media monitoring and analysis to inform SARS leadership and management of developments that have a bearing on SARS’ organizational reputation. In addition, this entails reporting on SARS’ mandate of revenue collection to promote tax and customs & excise compliance.
A service provider is required to provide SARS with detailed and comprehensive media monitoring and analysis reports. This includes daily and weekly qualitative and quantitative monitoring and analysis of coverage in all print, broadcasting, online and social media (online news, Twitter and Facebook) with the provision of audio clips and videos emanating from the media.
In addition to regular comprehensive media reports at specified times, listing all SARS-specific and related coverage in accordance with agreed key words, the service provider is required to provide a summarised version of relevant content, prioritised in terms of strategic, operational and reputational value to the organisation, with easy access to original content.
Objective analysis referencing media articles is required on the perceived image of SARS in the media. This includes analysis of the perceived public image of SARS’ services, achievements, organisational developments, as well as developments in SARS’ environment that have an impact on its reputation. Analysis of public perceptions of SARS as expressed by media commentators, stakeholders and taxpayers in the media, is also required.
Analysis should identify and highlight reporting trends, angles and potential reputational risks, providing strategic insight to protect, promote and preserve the integrity of SARS.
The requirement therefore is qualitative and quantitative analysis reports on a weekly and monthly basis, as well as relating to specific SARS campaigns
07 JANUARY 2020 at 11H00
GROUND FLOOR, LINTON HOUSE
570 FEHRSEN STREET
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