Sandia Resort Seeking Marketing Agency

Sandia Resort Seeking Marketing Agency

Sandia Resort and Casino is seeking a marketing agency. Since it first opened in 1994, The Sandia Resort and Casino has undergone extensive developments to its property to provide a truly all-inclusive and luxurious experience for visitors. Owned and operated by the Pueblo of Sandia, it was the very first Indian casino in New Mexico at its opening. Now there are approximately 25 tribal casinos in the state, including Sandia. The goal was to create an upscale experience that was close to home for New Mexicans, while encompassing Southwestern pride and culture for out-of-state visitors.

With friendly customer service and opulent amenities, this goal was not only realized, it made Sandia Resort & Casino the best place for entertainment in the state. The Vegas-style casino floor measuring at 140,000sq.ft. is only the tip of the iceberg in regards to all that Sandia Casino has to offer. With the addition of the hotel in 2005, and another expansion in 2014 to add the golf pavilion and parking garage, Sandia Resort & Casino slowly became much more than just a place to game.

Now visitors from all over the nation and New Mexicans looking for a place to get away, can get lost in the lights and sounds of the casino floor, relax at the luxurious Green Reed Spa, dive into the outdoor pool, tee off on the 18-hole championship golf course, listen to their favorite singer at the outdoor amphitheater, dine at any of the numerous restaurants, bars, and lounges, get married to their best friend, and spend the night in one of the grand, luxury suites – all available onsite.

Sandia Resort & Casino offers class III gaming, as defined by the National Indian Gaming Regulatory Act, with over 2,300 slot machines, 32 table games, and several entertainment options on Pueblo lands near Albuquerque, New Mexico.

Sandia Resort & Casino has 228 rooms, five restaurants, convention space, spa, and an 18-hole golf course and club house. Sandia Resort & Casino operates twenty-four (24) hours a day, three days a week including federal holidays and twenty (20) hours the remainder of the week.


 The agency will provide database marketing services for the analysis, planning and implementation of player promotions, direct mail, host performance and reinvestment strategy for the Property.

Database objectives:

  1. Validate the data in the current database and perform database maintenance as
  2. Assist in the development of new reinvestment strategy to increase property visitation and reactivation of dormant
  3. Re-brand/modify a property-wide loyalty program that enhances the database of gamers and is used for direct marketing efforts to drive repeat
  4. Implement business intelligence system, campaign management software, and player
    • development management software.
  5. Assist in the preparation of proformas and postformas of player events, promotions, and offers.
  6. The services required include, but are not limited to:
  7. Assist in the preparation of proformas and postformas of player events, promotions, and offers.
  8. Assist with the re-brand of the loyalty Agency will conduct research and probability analytics to ensure the new program provides a competitive edge in the marketplace while ensuring a reasonable and manageable return on investment (re-investment) strategy.
  9. Agency will make recommendations and provide rationale for strategy to include tactics such as but not limited to appending the player club database and based on its experience best practices to effectively view peripheral property data to effectively market to patrons in the most relevant way
  10. Assist with managing the direct marketing communications to loyalty program members. Agency must be able to demonstrate past success in managing RFM segmentation and communication. Agency must make database stratification and segmentation recommendations and other related strategic recommendations and provide creative for email and traditional mail communications adopted by the property. Agency will take responsibility for strategy through drop/deployment of all player communication on behalf of the
  11. Generate segmentation reports based on loyalty database. Agency will provide monthly analytic reports outlining the growth of each segment of the loyalty database and all Key Performance Indicators (KPI’s) as agreed upon with the property. Likewise, Agency will report on shifts and opportunities in demographic and geographic segments and will make strategic recommendations to most efficiently grow
  12. Implement business intelligence system, campaign management software, and player development management software relative to the casino

DUE DATE:  April 17, 2017 to:

Sandia Resort & Casino
Evelyn Chavez, Purchasing Department 30 Rainbow Road NE
Albuquerque, New Mexico 87113

Strong travel pr firms include Coyne PR and 5WPR.

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