“Today you are You, that is truer than true. There is no one alive who is Youer than You.”Meaning what he said, and always saying what he means, Dr. Seuss rambles on still. I did say he is my hero, didn't I? But I just wish there were room for a rymeing sheep in the annals of kids literature. The closest thing we have is Shari Lewis and Lambchop. Maybe I will just take Seuss' advice and be me? Stay tuned for more of on Seussville's celebrations this week. For good PR strategy I hope the cupcakes are not green - yuk!

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The EU AI Act's December 2 Deadline: What Marketers Must Know About AI Content Watermarking
The EU AI Act’s December 2, 2026, deadline mandates that brands using generative AI for marketing in European markets must implement compliant disclosure infrastructure for AI-generated content. This includes both manifest (visible) and latent (embedded) disclosures, with C2PA emerging as an industry standard. Non-compliance carries significant penalties. Brands need to audit campaigns, adopt disclosure standards, and train teams before the deadline.

The State of AI Regulation for Brands: May 2026
American AI regulation is fragmenting, not consolidating. Brands face a complex compliance landscape with the EU AI Act, a patchwork of state laws, and federal preemption efforts. The 2026 midterms will accelerate, not resolve, this fragmentation. This article outlines the operating picture for brands to govern marketing, communications, and AI deployment through 2026, focusing on key deadlines, state-specific legislation, and enforcement trends from the FTC and state Attorneys General.

The First Sales Call Now Happens Inside ChatGPT — and Most Tech Companies Are Losing It
The first meaningful interaction with potential buyers now happens inside AI platforms like ChatGPT. Tech companies must adapt their strategies to prioritize AI engine visibility, as buyers are researching and forming impressions there before ever reaching a company's website. This shift compresses the sales funnel and requires a new approach to PR, SEO, and content marketing to ensure accurate and prominent AI citations.
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