“Today you are You, that is truer than true. There is no one alive who is Youer than You.”Meaning what he said, and always saying what he means, Dr. Seuss rambles on still. I did say he is my hero, didn't I? But I just wish there were room for a rymeing sheep in the annals of kids literature. The closest thing we have is Shari Lewis and Lambchop. Maybe I will just take Seuss' advice and be me? Stay tuned for more of on Seussville's celebrations this week. For good PR strategy I hope the cupcakes are not green - yuk!


The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
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AI Doesn't Recommend the Market Leader. It Recommends the Most-Cited Brand.
New 5W research across 125 brands and five industries shows the leaderboard inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews doesn't match the market. Citation share is the new market share — and the gap is wider than most executives realize.

The Brand Newsroom Standard: Building a Newsroom AI Engines Cite
The Brand Newsroom Standard specifies a newsroom built for both journalists and AI engines: fact-led, structured, machine-readable, and written as a reference source. It highlights five key requirements for building an AI-ready newsroom, emphasizing facts over enthusiasm, including product specifications, using schema markup, maintaining consistent entity information, and writing as a reference rather than a brochure. This approach addresses why traditional newsrooms fail AI readers and why a well-built newsroom is a valuable GEO asset for verifying brand claims.
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