In PR industry news, popular fashion destination Internet retailer SINGER22 has hired Ronn Torossian’s 5WPR as their agency of record (AOR). According to the news from 5WPR, the U.S. PR firm is to execute various public relations campaigning functions for the online fashion retailer.
Launched back in 2003 by Founder and CEO Jon Singer, SINGER22 specializes in women’s contemporary clothing and accessories. SINGER22’s website has been ever so popular globally with clients seeking well prices quality fashion from Shanghai to Dubai and beyond. Singer’s company has kept ahead of the pace in merchandising online since he founded the company. SINGER22 is adept at social media, blogging, and utilizing all the various marketing and ad streams to extend the brand.
Also, SINGER22’s celebrity clientele is impressive, too. Names such as Nicky Hilton, Kristin Cavallari, Lindsay Lohan, Stephanie Pratt and E! News’ Catt Sadler, and more have in one way or another been seen alongside the SINGER22 logo. Recently, Nicole Richie made a personal appearance to greet fans and talk about her Winter Kate and House of Harlow 1960 collections.
As for SINGER22’s selection of Torossian’s firm, the fashion boss has this to offer:
“We think 5W is a great fit for SINGER22. Their fashion experience coupled with their celebrity expertise, make them a perfect fit for the SINGER22 brand.”