Overview Spero Academy has launched a successful marketing
campaign utilizing an outside marketing firm that created content for us. This
marketing campaign increased our enrollment to meet targets set by the Spero
Academy Board of Directors. Currently the Board of Directors and the marketing
committee have identified a need in the areas of staff retention and
recruitment as well as some evergreen marketing videos.
Spero Academy is seeking assistance with its marketing
efforts with the goal of achieving the following outcomes:
1. Increase staff recruitment in the area of qualified
paraprofessionals and qualified teachers as needed through a recruitment video.
2. Evergreen marketing materials to include updated photos
of students, staff and building to be used in social media posts.
3. Evergreen video that engages Spero families to tell their
stories about their Spero experience.
Current Marketing Efforts
Currently marketing at Spero Academy includes engaging
social media posts from an internal social media content creator. We also post
a monthly blog from our social media content creator. Administrative staff send
out a monthly newsletter to stakeholders. Recently Spero has updated some
website features ensuring it is responsive.
Request for Proposals
Spero Academy is requesting proposals from interested
parties to accomplish the following goals.
1) Staff recruitment video from start to finish.
2) Parents’ Spero story marketing video from start to
3) Evergreen photos of students, staff the building. Photo
shoots 2 times annually and special events as needed.
4) Work closely with the Marketing Committee and Spero
Academy Administration to ensure that Spero’s message is clear in the media
created and ensure language is appropriate, specific and sensitive to the
statutes applicable to Spero Academy (charter school, non-profit, education,
special education, etc.)
Spero Academy is a kindergarten through sixth grade charter
school. We serve and support children with special needs through innovative
programming based on individualized education plans. We challenge our students
to understand that they may be different from one another but all fit in and
learn together. Our goal is to move our students toward their future feeling
more secure about themselves in their social environments and in their academic
abilities. We say become the best of you!
Spero Academy provides many services using a push-in model
throughout the school day to ensure that students can spend as much time in the
classroom as possible. These services include occupational therapy,
speech/language therapy, physical therapy, and social work. Spero Academy also
offer music therapy, daily physical education with teachers licensed in
developmentally adaptive physical education (DAPE), social skills and emotional
regulation curriculum for all students, S.M.A.R.T. curriculum, and the ACHIEVE
program. All of these services combine to create a unique learning environment
that provides a successful experience for students who often struggle in more
traditional educational environments.
Scope of Work:
Marketing campaign that will include updated website images,
a photo library, and informational videos
Spero Academy has dedicated funds available for marketing
materials for the 19-20 school year. The Spero Academy Marketing committee will
provide support, guidance and oversee the materials and their distribution. The
intent is to have a plethora of pictures and at least two videos that can be
used in marketing for Spero Academy
1/10/2020 RFP Sent out
2/14/2020 Marketing Meeting and interested party interviews
2/19/2020 Selection of photographer and videographer
2/25/2020 Board Meeting
Please submit the following as part of your response: 1.
Firm information and experience, especially with any schools or nonprofit
campaigns. Please include examples of videos and photographs. 2. Proposed staff
for the project. Please identify the project manager and include a brief bio.
Please include all major partners or sub-contractors. 3. Narrative: Describe
your approach to photography content and video content with projected timeline
for completion of videos. 4. Deliverables: Please include a list of
deliverables you will provide during the project. 5. Please provide a detailed
breakdown of expenses for program development and implementation, including
your agency costs, all 3rd party costs, event costs, etc.
1/31/2020 – All proposals reviewed by Spero Academy
2/14/2020 – Top 2 or 3 contenders invited for in-person
meeting and proposal review
February 2020 – Company of selected proposal notified
Spero Academy Charter District and School 4113-07 is using
the written quotation and direct negotiation process established by MN Statute
§ 123B.52 for the procurement of this contract, and disclaims usage of any
other procurement options such as sealed bids allowed under applicable law. The
School District reserves the right to reject any and all quotations and waive
irregularities therein, and further reserves the right to award a contract to
the lowest responsible service provider(s) that is in the best interest of
Independent School District No. 4113-07.