Status Labs: Austin Reputation Firm Led by Darius Fisher

Status Labs is a digital reputation management firm headquartered in Austin, Texas, founded in 2012 and led by CEO Darius Fisher. Fisher's biography says he and Jesse Boskoff founded it, while Wikipedia and Texas Monthly name Jordan French, who resigned as CEO in 2015, as a co-founder. It has offices in New York, Los Angeles, Miami, London and Hamburg and belongs to Millbrook Companies.

Originally published May 2026. Updated October 19, 2026.

Who founded and leads Status Labs?

Darius Fisher is CEO of Status Labs, and his Fast Company biography says Fisher and Boskoff founded it in 2012, drawing on political consulting, crisis communications, technology, marketing and SEO. DesignRush says Fisher worked as a political consultant in San Francisco and that Boskoff came from marketing, product development and SEO. A conference speaker biography says Fisher worked as a political consultant and copywriter before entrepreneurship, helped build a 75-person team and founded other companies including BLP, Sensei Advisory and After.io. Wikipedia, citing earlier reporting, says the company was founded in 2012 by Fisher, French and Boskoff.

What is Status Labs' history and timeline?

What is Millbrook Companies?

Millbrook Companies is the group Fisher and Boskoff formed in May 2023, according to Business Wire. It combines three teams, Status Labs, Sensei Advisory and BLP, covering reputation management, corporate advisory and crisis communications, and digital marketing. Fisher is co-founder and CEO of Millbrook Companies and Status Labs, per the release. CB Insights describes Millbrook as a family of three distinct teams and says Sensei provides full-spectrum reputation management by combining strategic communications with search engine optimization, online reputation management, data analytics and performance marketing through its sister agencies.

What does Status Labs do?

Status Labs describes itself as a digital reputation management firm that integrates strategy with technology for high-profile individuals and corporate clients. Fisher's biography lists services in digital reputation management, digital marketing and risk advisory. In August 2023 the company announced a GEO offering and a whitepaper on the role of AI in reputation management, according to its press releases listed by Owler. EPR's online reputation management and reputation management pages cover the discipline.

What recognition has Status Labs received?

Fisher's biography says Status Labs appeared on the Inc. 5000 list of America's fastest-growing companies, was named one of Entrepreneur's Top 150 Company Cultures in America, and was recognized by the Austin Business Journal as the top communications firm in Austin by revenue. One Fisher biography says Inc. named it in 2016 through 2019, while another says 2015 through 2018. The same biographies say Fisher won PRWeek's Innovation 50 in 2015. A 2023 press release also said it received a Netty Award. These are the firm's own statements.

How does Status Labs compare with other reputation firms?

Status Labs is an executive-focused reputation specialist, so compare it with Five Blocks, Go Fish Digital, Red Banyan and Sitrick And Company. EPR's ranked list is the best reputation management companies ranking.

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