INGLOT Cosmetics has just hired STIR-Communciations as their agency of record to run the public relations side of things in America. INGLOT is a Polish cosmetics company that has only recently made the leap to North America. They have only just opened their very first American store in New York City, on Times Square.
STIR-Communications was chosen after the cosmetics company examined a number of public relations firms across the nation. INGLOT selected STIR for their history of thinking outside the box and their innovative thoughts on boosting sales and increasing brand recognition.
“We are very exciting to partner with INGLOT Cosmetics on the communications and marketing initiatives surrounding the introduction of the brand in the United States and announcement of new product offerings,” said Greg Salsburg, Founder and the Big STIR of STIR-Communications. “Representing an internationally recognized cosmetic company in the North America is truly a compliment to the scope of services and expertise our agency offers.”
The cosmetics company is not only making the move to the Big Apple, they have also just released the world’s first breathable nail polish line, called O2M, which will change how nails are cared for. They also offer a special system where clients can mix and match their own cosmetic palettes from over 3 billion possible combinations. The company has many innovative ideas, which call for an innovative and unique public relations company like STIR to publicize them and help increase brand recognition in the public eye.