Background:
The National Payments Corporation of India (NPCI) is seeking a strategic creative agency.Scope of Work:
Prepare complete brand & marketing strategy, develop creative ideas and production for all communication channels, including:- Broadcast media: television, radio, print, internet, mobile phone communication,
- Outdoors: posters, leaflets, stage back drops, brochure, calendars, cover designs, booklets, hand-outs, banners, hoarding, display panels , etc.
- Digital
- Entertainment: Cinema, sports, endorsements
- Inter-personal: Audio, video, telecom
- Outreach programs
- Brand Creation
- Visual identity harmonization of all product and NPCI logos.
- Creating names and identity for NPCI & its existing / new products
- Establish the brand architecture/ positioning / language / message / tone / promise and identity / that will be common across the organization and externally for campaigns
- Creating semiotic approach for the brands through formulation of brand manual.
- Formulate creative positioning for all mediums of communication.
- Integrated Campaign
- The agency will be responsible for developing a 360 degree campaign for NPCI and its products. The planning will include concept development, designing the campaign, execution of campaign, implementation of campaign, etc
- The agency will be responsible to share their analysis (domestic/international) about payments/non-payments market scenario, growth trends and insights, consumer trends/patterns, a presentation on case study on top international campaigns and the effectiveness of the campaigns
- Regional adaptation of creative content across all communication channels.
