Automotive Marketing in Asia: India and BYD 2025 Data

Automotive marketing in Asia in 2025 was shaped by India's record 4.55 million passenger vehicle wholesales, where Mahindra and Tata overtook Hyundai, and by BYD's 4,602,436 vehicles, with overseas sales passing 1 million. Maruti Suzuki led India with 1.844 million units, according to PTI-reported industry data.

Facts current as of October 12, 2026. This page covers India and BYD's China and export business only. Japan, South Korea and Southeast Asia are not yet covered with sourced data.

Which brands led India's car market in 2025?

Maruti Suzuki led India's car market in 2025, and Mahindra and Tata passed Hyundai for second and third place. India's passenger vehicle wholesales reached a record 45.5 lakh units (4.55 million), up nearly 6%, and SUVs rose to 55.8% of the market, the Free Press Journal reported, citing industry data.

The Tata, Toyota and Skoda figures come from Angel One's report on the PTI data.

Why it works: the 2025 shift shows homegrown brands winning on the SUV and electric products Indian buyers now prefer, which is a product-and-message fit more than an advertising win. Tata's 81,125 electric vehicles show that an EV story can sell in a price-sensitive market when the product is priced for it.

How did BYD grow outside China in 2025?

BYD grew by exporting. The company sold 4,602,436 new energy vehicles in 2025, up 7.73%, and exported 1,046,083, up 150.74%, with Europe, North America and ASEAN each accounting for about one-third of its overseas sales, CnEVPost reported in January 2026. Its battery electric sales of 2,256,714 passed Tesla's 1,636,129 for the first time.

Export growth offset weakness at home. GuruFocus reported that BYD's domestic passenger EV and hybrid sales fell for an eighth straight month, down 37.7% in December 2025. BYD's 2026 overseas target was reported at 1.3 million vehicles in January and 1.5 million in a later report, per CnEVPost.

Why it works: selling the same product in three regions at once spreads the risk when one market weakens. EPR's automotive AI citation share study found BYD near-invisible in US English answers despite these volumes, and the EV Citation Share Index covers the wider EV field.

What can marketers take from Asia's 2025 data?

Marketers can take three actions from the 2025 figures, each tied to a result above. The table lists the move, the evidence and the check to run first.

For how Toyota markets across these regions, see EPR's Toyota marketing strategy and Toyota public relations profiles, and for Hyundai, Hyundai marketing and PR strategies. The other regional guides cover Latin America, the Middle East and Europe. The 25 best automotive marketing campaigns and the automotive and mobility AI visibility hub map the rest of the section. For help with an automotive program, see 5W's automotive marketing agency practice.

Everything-PR News, LLC and 5W AI Communications share a common ownership group. Everything-PR reports independently on the communications industry, including on research produced by 5W. Editorial decisions are made by Everything-PR's editorial team.