The State University of New York (SUNY) Empire State College
is seeking to design and build a new website that a.) clearly communicates SUNY
Empire’s value propositions; b.) moves prospective students into the
recruitment funnel; and c.) provides an active platform for telling SUNY Empire
stories. The current website (www.esc.edu) is
complicated and difficult to navigate. The new website should be smaller in
page count, easy to navigate, and should proactively anticipate the questions
of prospective students (ie. What can I study? How can I study? How much does
it cost?). As a secondary goal, the site should easily direct internal
community members to the existing portal for current students, faculty, and
SUNY Empire State College is the SUNY system’s only
distributed college, with more than 30 locations across New York state and
seven international sites, as well as the system’s leader in online education
with more than 800 online courses. SUNY Empire educates students at any stage
of life with a personalized learning experience delivered online, in person, or
a blend of both. Since 1971, SUNY Empire has empowered students to earn an
accredited degree around the demands of a busy lifestyle to advance their
personal and professional goals. With world-class faculty, more than 1,300
dedicated mentors to help students tailor their degree programs, and
cutting-edge distance learning technology, SUNY Empire delivers a trusted and
flexible online college experience grounded in more than 30 New York state
locations and seven international sites where students can learn and
collaborate in person. Our nearly 50 years as a leader in awarding credit for
prior learning and life experience helps students earn a degree faster and at
The college currently serves more than 18,000 students, with
2,000 faculty and staff members, and 87,000 alumni. It offers undergraduate and
graduate degrees, as well as an array of certificates. It is accredited by the
Middle States Commission on Higher Education.
Scope of Work:
1. Design and build a new website that elevates the brand of
SUNY Empire State College and clearly communicates its value propositions.
2. Integrate the college’s CRM tools to quickly and
conveniently move prospective students into the recruitment pipeline. Preferred
experience with Ellucian CRM Recruit.
3. Ensure goal-oriented design to make information and
services easy to navigate for prospective students, current students, faculty,
staff, and alumni.
4. Optimize website’s UI/UX design.
6. Develop a content strategy utilizing TERMINALFOUR CMS
(T4) that is optimized for search engine performance.
7. Optimize the site for Google Analytics.
8. Ensure compliance with the Section 504 of the
Rehabilitation Act of 1973, Title II of the Americans with Disabilities Act of
1990 (the ADA) and Section 508 Standards of the World Wide Web Consortium’s Web
Content Accessibility Guidelines (WCAG) throughout the new SUNY Empire State
9. Provide copywriting support for
10. Conduct input sessions with content stakeholders within
SUNY Empire State College.
B. Technical Specifications
Mandatory Technical Specifications
1.1 Discovery and Recommendations
1.1.1 Selected vendor is asked to conduct discovery sessions
by working with SUNY Empire staff, reviewing artifacts and contents to analyze
current web architecture and complete a technical infrastructure assessment.
1.1.2 Selected vendor is asked to evaluate competitive
positioning of SUNY Empire State College and show how their work will improve
1.1.3 Delivery: Report detailing key learnings and
1.2 Planning of a New Information Architecture
1.2.1 Conduct technical analysis and evaluation.
1.2.2 Interview stakeholders to determine strategy for major
1.2.3 Develop a conceptual model for a new architecture with
1.2.4 Develop a project plan for implementation, including detailed
project schedule with discovery, wireframing, design concepts, copy, layout,
and review/revision rounds, as well as client and user testing.
1.2.5 Delivery: Technical Architecture Recommendations
Project Implementation Plan
1.3 User Interface/Experience Design
1.3.1 Develop new site map.
1.3.2 Develop new content inventory and mapping.
1.3.3 Develop new wireframe.
1.3.4 Develop new UI.
1.3.5 Ensure integration with Ellucian CRM Recruit.
1.3.6 Deliveries: Sitemap Wireframe model Content strategy
Creative design direction
4 1.4 Design
1.4.1 Develop original visual concept for website.
1.4.2 Develop engaging and emotive visuals
1.4.3 Adhere to SUNY Empire State College branding standards
1.4.4 Delivery: Design concept
1.5 HTML Development
1.5.1 Develop new HTML code.
1.5.2 Test HTML development.
1.5.3 Create new responsive HTML templates with a documented design library for multiple use cases.
1.5.4 Ensure integration with Ellucian CRM Recruit.
1.5.5 Delivery: HTML templates with CSS style sheets
1.6 Site Development
1.6.1 Development of new site
1.6.2 Delivery: New website
1.7.1 Three months of ongoing support to troubleshoot,
answer questions, and ensure functionality after website launch.
John Meaney Office of Procurement 2 Union Avenue Saratoga
Springs, NY 12866 O-518-587-2100 ext. 2272