PR & Marketing Industry Insights
Puns as a device in advertising
Puns can be useful as a marketing strategy.
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Crisis PR & Crisis Communications
UK Supermarket Chain Forced to Rework Its Christmas Advertising Campaign
Iceland's marketing director, Neil Hayes, is now working on Plan B for the holiday season.
PR News
Makeup Companies Using Men to Market Products
In 2016 Maybelline and CoverGirl both made a leap by announcing male models as spokesmen for their makeup brands via social media.
PR Insights & Public Relations Strategy
The Changes Free Media Brings to PR
The dawn of the Internet likely signaled the beginning of dusk for traditional journalism.
PR Insights & Public Relations Strategy
Can Big Pharma’s Reputation be Turned Back Toward the Light?
If you are one of the households still watching television programing, you know pharmaceuticals feature big on their amount of ad time.
PR News
New York Seeks Ad Agency To Encourage Less Smoking
The research project aims to improve two fundamental aspects of population-based smoking cessation programming:.
Social Media PR & Social Media Strategy
Advertising on Instagram & Four Awesome Brands on Instagram -- And What They’re Doing Right
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand.
PR Insights & Public Relations Strategy
New Social Media Roles Render Advertising and Public Relations Education Incomplete
New market challenges continually prove too difficult, based on the limitations of classroom learning.
PR Insights & Public Relations Strategy
Finance PR: Appealing to an Investment Audience
Several steps ensure a portfolio appeals to the investors working for the future growth of the company.
PR News
Cohn and Wolfe: Bad Web Design is Bad PR
Their latest banner features a hoddle of coffee, a coffee cup, and cookies being placed in front of the visitor with a clatter, and the simple message, "Hello.