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Puns can be useful as a marketing strategy. Despite having a questionable reputation, punning is considered to be among the highest displays of wit. Wordplay can be a powerful strategy for audience engagement. It can be catchy and fun, and can help a brand to stand out from the crowd. However, one has to be careful while using puns, as excessive usage can make a brand seem outdated. Humor, in the midst of pandemic and financial meltdown, can lead to positive feelings and hence more customer engagement.  There are several famous punchlines based on puns. Some examples are, ‘Nothing runs... Read More >

Arkansas State Police Issues RFP Seeking Advertising and Marketing Services Purpose: The Office of State Procurement (OSP) issues this Request for Proposal (RFP) on behalf of the Arkansas State Police (ASP) to obtain proposals and a contract for Comprehensive Advertising and Marketing Services. The mission of ASP is to protect human life and property in the State by providing the highest quality of law enforcement services to the public, which includes promoting highway safety policies and practices that assure safety for Arkansas’ motorists. Highway safety is administered through the Arkansas Highway Safety Office (HSO) and is critical to ASP’s mission.... Read More >

British supermarket chain Iceland’s Christmas advertising has been banned from television because its “overtly political” advert was deemed to have breached political advertising rules. Iceland’s marketing director, Neil Hayes, is now working on Plan B for the holiday season. Earlier this year, the discount supermarket chain announced plans to remove all palm oil products from its shelves by the end of 2018. It was under this backdrop that Iceland had planned to use an animated short film made by Greenpeace as its Christmas advertising campaign. The film, called Rang-tan and starring the voice of actress Emma Thompson, is about the... Read More >

  Nassau Health Care Corporation (“NHCC”), also known as the NuHealth System, is a New York State public benefit corporation created by the New York State Public Authorities Law. NHCC operates Nassau University Medical Center, a 530-bed tertiary care teaching hospital (“NUMC”) and the A. Holly Patterson Extended Care Facility (“AHP”), a 589-bed skilled nursing facility. Additionally, NHCC co-operates various Community Health Practices in partnership with Long Island FQHC, Inc., a non-profit, consumer-driven organization created to help address the health needs of the region’s most vulnerable populations. NHCC is affiliated with Northwell Health (formerly known as the North Shore-Long Island... Read More >

In 2016 Maybelline and CoverGirl both made a leap by announcing male models as spokesmen for their makeup brands via social media. A first. They say putting on makeup isn’t gender specific. Men wearing makeup isn’t really new, but it’s still not seen as common. David Bowie, Alice Cooper, Boy George, and others have worn makeup as part of their performance and life. But bringing in male models and makeup artists to showcase makeup in a more general setting is new. CoverGirl, err, CoverBoy? James Charles is a high school senior and makeup artist. For his junior prom he put on... Read More >

Montclair State University in New Jersey has issued an RFP for an ad agency to perform position announcement and legal ads placement for Montclair State  University. Building on a distinguished 106-year history, Montclair State University is proud to be a leading institution of higher education in New Jersey. The University’s six colleges and schools serve nearly 20,000 undergraduate and graduate students in 300 majors, minors, concentrations and certificate programs. Situated on a beautiful, 250-acre suburban campus located just 14 miles from New York City, Montclair State delivers the instructional and research resources of a large public university in a supportive,... Read More >

The dawn of the Internet likely signaled the beginning of dusk for traditional journalism. More and more, readers began to turn to the Internet for not just entertainment, but knowledge, and then news, and now just about everything. In fact, according to a study done by the American Press Institute, 69 percent of Americans get their news from online sources. Most of these sources would rather not hire someone to research and write a story from scratch, no matter how interesting the subject. They prefer to publish an already well-crafted piece, without paying a dime for it. But how does... Read More >

If you are one of the households still watching television programing, you know pharmaceuticals feature big on their amount of ad time. As we get closer to summer and the Dem and Republican Party National Conventions, there may be a battle between political and pharma ads to see which fills in more time between programming. And all those commercials, on-air, in print, and elsewhere, cost big money for the drug companies, which translates to customers paying more for the drugs they receive too. Sure they say it’s because R&D is so expensive, but sometimes it seems more like the drug... Read More >

VISIT FLORIDA – The Florida Tourism Industry Marketing Association – has issued an advertising & branding RFP. VISIT FLORIDA is the State of Florida’s official tourism marketing corporation and serves as the official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government vendor, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. The FY 2016-2017 advertising campaign is centered around an advertising strategy that focuses on the following: Core Segments: Families with children; Couples focused on romance; winter “sun seekers”, Explorers & Adventurers, and those looking for... Read More >

The New York State Department of Health Tobacco Control Program (NY TCP) is seeking proposals to contract with to develop TV, radio and newspaper ads as part of a research project. The research project aims to improve two fundamental aspects of population–based smoking cessation programming: reach through a media campaign encouraging cessation or the use of a cessation program; and efficacy through a web-based smoking cessation intervention. According to the RFP: Preventing and reducing tobacco use are the most important public health actions that can be taken to improve the health of New Yorkers.  Tobacco use and dependence is the... Read More >