Tagged: advertisement


Puns as a device in advertising

Puns can be useful as a marketing strategy. Despite having a questionable reputation, punning is considered to be among the highest displays of wit. Wordplay can be a powerful strategy for audience engagement. It...

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New York Seeks Ad Agency To Encourage Less Smoking

The New York State Department of Health Tobacco Control Program (NY TCP) is seeking proposals to contract with to develop TV, radio and newspaper ads as part of a research project. The research project...