Puns as a device in advertising
Puns can be useful as a marketing strategy. Despite having a questionable reputation, punning is considered to be among the highest displays of wit. Wordplay can be a powerful strategy for audience engagement. It can be catchy and fun, and can help a brand to stand out from the crowd. However, one has to be careful while using puns, as excessive usage can make a brand seem outdated. Humor, in the midst of pandemic and financial meltdown, can lead to positive feelings and hence more customer engagement. There are several famous punchlines based on puns. Some examples are, ‘Nothing runs... Read More >