The third Generative Engine Optimization Conference ran Thursday at the Ritz Carlton in Washington — sold out, no recordings. EPR's running record of every session, updated through the day.
When an AI engine answers a buying question, the brand it names just ran an ad. The brand it omitted paid for the impression. Welcome to AEO.
The owned-content infrastructure AI engines retrieve from for buyer queries. Built well, it substitutes for the top-of-funnel programmatic display spend brand teams have been compressing for a decade.
Citation Share is the metric that describes the new decision surface — the share of AI-engine answers that name a brand inside a defined query universe. Share of voice and branded search are now upstream of where the consideration set is composed. The full methodology.
Most brands have never measured their Citation Share — the percentage of relevant AI answers where they appear. The 2026 five-step audit framework for ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Microsoft Copilot. Two to four hours, in-house executable.
An AI visibility audit measures what the answer engines say about your nonprofit. It sits upstream of every fundraising number you track.
Forget SEO. The question is whether ChatGPT, Claude, Gemini and Perplexity cite the brand when buyers ask. The EPR hub on GEO — what drives citation across four engines and how to compound the position.
Bing didn't disappear — it became Microsoft Copilot. The 2026 playbook for getting brands cited inside Copilot answers: the 7-input retrieval stack, how Copilot differs from Google AI Overviews and ChatGPT Search, the tactical steps, and how to measure Citation Share for Bing/Copilot.