AI Communications
Gartner to PR: Double Your Budget
Gartner predicts PR budgets will double by 2027 as AI answer engines replace traditional search — and 95% of what they cite is nonpaid earned media coverage.
Tag
answer engine optimization
Careers
The Fortune 500 Companies Hiring Generative Engine Optimization Managers in 2026
Citizens Bank pays up to $171,000 for an Answer Engine Optimization Manager. See which Fortune 500 companies are hiring GEO managers in 2026.
Insights & Strategy
Communicating AI Technologies: The 2026 PR Playbook for AI Companies
AI companies face communications challenges unlike those of any previous technology category. The 2026 playbook: four pillars, the open-source vs closed-model debate, the earned media stack, and answer engine optimization — with Ronn Torossian on what most AI companies miss.
Marketing
The Rise of Chatbots and Conversational Marketing
Chatbots grew up. Conversational AI — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot — is the new conversational marketing surface. Citation Share, GEO, and where brands actually win.
Generative Engine Optimization (GEO)
GEO Grows Up in Washington
The third Generative Engine Optimization Conference sold out at the Ritz-Carlton. No cameras. No recordings. 150 operators on the record with each other. Everything-PR was in the room — and this is the record from the floor.
Answer Engine Optimization (AEO)
Every AI Answer Is an Ad — The Brand Named Wins
When an AI engine answers a buying question, the brand it names just ran an ad. The brand it omitted paid for the impression. Welcome to AEO.
AdTech & MarTech
Brand AI Crawl Layer: Owned Media as Programmatic Substitute
The owned-content infrastructure AI engines retrieve from for buyer queries. Built well, it substitutes for the top-of-funnel programmatic display spend brand teams have been compressing for a decade.
AI Communications
Citation Share: The New Discoverability KPI
Citation Share is the metric that describes the new decision surface — the share of AI-engine answers that name a brand inside a defined query universe. Share of voice and branded search are now upstream of where the consideration set is composed. The full methodology.
AI Communications
Search Rankings — What's Changed, What Hasn't
Google's Helpful Content Update and the 2022 spam updates reshuffled rankings. Quality content, E-A-T, and technical hygiene are the new floor.
PR, AI & Communications News
Bing in 2010: The Decision Engine, the Yahoo Search Alliance, and Microsoft's Search Comeback
Microsoft's Bing search engine is heading into 2010 in the strongest competitive position Microsoft has built in search in more than a decade. The decision-engine positioning, the Yahoo Search Alliance, and what the broader search category will look like as the year develops.