business

QVC Goes Toe to Toe with Amazon

2017-07-17 by Ronn Torossian
QVC goes toe to toe with Amazon

These days, nobody seems to want to mess with Amazon. Well, maybe not “nobody.” It seems TV retailer QVC is setting itself up to go toe-to-toe with the online juggernaut. At least, this is the market speculation after QVC took the drastic step of absorbing its arch-rival HSN recently. The $2.1 billion investment gives QVC a much larger footprint and many more resources to fight back against the skyrocketing consumer appetite for online shopping. And, while QVC does offer customers that “convenient” TV shopping experience, they have also invested heavily in online sales in recent years. In fact, when looking... Read More >

With Seattle Flagging, Minimum Wage Apologists Need a New Case Study

2017-07-17 by EPR Staff
seattle raising minimum wage to 15 dollars an hour

When Seattle agreed to gradually raise the minimum wage to $15 per hour, they were hailed as a harbinger of things to come, a visionary city that was out to protect its workers. But a recent study says the wage hike meant to help workers may actually be hurting them instead. University of Washington researchers looked at what happened when wages were increased to $13 per hour in 2016. The consensus: overall, low-wage workers saw their hours worked per week drop about 9 percent, representing an average of $125 per month less than they had been making. Jacob Vigdor, one... Read More >

Cape Cod Light Seeks Marketing Firm

2017-07-16 by EPR Staff
Cape Cod Light Seeks Marketing Firm

Cape Light Compact Joint Powers Entity is seeking a marketing firm to support the Compact’s energy efficiency and power supply programs and our consumer advocacy efforts, for the Compact’s customers on Cape Cod and Martha’s Vineyard. The term would be from August 1, 2017 to July 31, 2018. Background: The Compact has been offering energy efficiency services since 2001 for Cape Cod and Martha’s Vineyard consumers. Throughout the years, the Compact has focused on grassroots efforts to increase education and outreach of the efforts and opportunities for energy efficiency throughout the service territory. Information about the Cape Light Compact Joint... Read More >

Virginia Seeking Latin America Marketing Agency

2017-07-08 by EPR Staff
virgnia marketing agency

The Commonwealth of Virginia has issued an RFP for a Latin America marketing company for Virginia-produced products, and to research and advise regarding the labeling and other regulatory requirements for certain agribusiness products entering Latin America. VDACS will utilize an in-country consultant in Latin America to build trade relationships, determine the challenges the trade face in importing Virginia-produced food and agricultural products, increase awareness and interest in the procurement of Virginia-produced food and agricultural products and identify the best opportunities to promote Virginia-produced food and agricultural products. Latin America is an important growth market for Virginia agricultural and forestry products.... Read More >

University of Houston Issues Advertising and Marketing RFP

2017-07-07 by EPR Staff
university of houston seeks advertising and marketing communications firm

The University seeks an advertising and marketing communications firm to develop and implement effective advertising and marketing communications programs to build and sustain enrollment growth through a diverse range of student recruitment, student retention and alumni/community outreach initiatives. Nestled on a 524-acre wildlife and nature preserve, University of Houston-Clear Lake (“University” or “UHCL”) has become a cornerstone of higher education along the upper Gulf Coast of Texas. Located midway between Houston and Galveston, Texas, adjacent to NASA’s Johnson Space Center and the Armand Bayou Nature Center, the University serves a diverse student population from the state, the nation and abroad.... Read More >

Vancouver Library Marketing Needed

2017-07-05 by EPR Staff
Vancouver Island Health Authority Seeks Digital Agency

Fort Vancouver Regional Library District (FVRL), the fifth largest library district in the state of Washington, is requesting proposals for consulting services for two related projects: 1) Modernizing its branding and visual identity; 2) Developing an actionable marketing plan for the district. Scope of Work: Branding With a new strategic plan, and a new mission, vision and values statements, FVRL is ready to open a new chapter in its history. As part of the rebranding process, we are seeking a new logo and branding that energizes and emphasizes our strengths while honoring our past. Our brand should represent the diverse... Read More >

Reworking a Business’ PR Plan

2017-07-02 by EPR Staff
Reworking a Business’ PR Plan

Even when a business has a successful PR plan in place, it’s never a bad thing to review and think of ways to improve or even switch it all around. Sooner or later, people stop hearing and seeing something they’ve encountered many times before. Appearance Sometimes what works on a local or regional level doesn’t have enough pull to work on a larger scale and will need to be reviewed and revamped. A strong brand strategy becomes imperative when confronting a national market. One of the first steps is making certain your copy is not filled with typos, dull text,... Read More >

Fort Bragg, California Seeks Tourism Marketing Agency

2017-06-30 by EPR Staff

The City of Fort Bragg, California is seeking proposals from qualified marketing and creative professionals and teams interested in contracting with the City of Fort Bragg to develop a brand for Visit Fort Bragg. Background & Project Understanding The City of Fort Bragg has been transitioning from a lumber town to a tourism destination for the past 17 years. This community of 7,000 residents is perched on the bluff tops overlooking the ocean in Mendocino County. The community offers many interesting visitor-serving activities and facilities including: Beachcombing, bicycling, walking, hiking, fishing, horseback riding, ocean and river kayaking, beer and wine... Read More >

Georgia City Seeking Marketing and Public Relations Agency

2017-06-28 by EPR Staff
georgia marketing and public relations and communications agency

The City of East Point, Georgia is seeking a marketing and public relations and communications agency. Scope of Work: Developing and implementing a formal written Public Relations and Communications Effectiveness Plan for the City and the assistance of the integration of the Plan into the City’s organization once approved by City Management; Developing and implementing a formal written Digital Content and Social Media Relations and Management Plan for the City and the assistance of the integration of the Plan into the City’s organization once approved by City Management; Developing and implementing a formal written Creative Marketing Strategy / Plan for... Read More >

Brand Campaign RFP To Be Launched

2017-06-20 by EPR Staff
meaford ontario marketing public relations agency

The Municipality of Meaford, Ontario seeks intends to launch a brand campaign late summer or early fall 2017. This will include both the creation of print, video and digital content. The Creative Concept was developed through a sub working group of the Economic Development Advisory Committee. This concept was anchored in beautiful visuals and personal, genuine responses about the experiences of visiting and living in the Municipality of Meaford and enjoying all that it has to offer. The campaign will engage audiences with rich visuals that are so pervasive throughout the Municipality and then connects emotionally through the personal responses... Read More >

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