Calysto Communications

Sue O’Keefe Joins Calysto as Chief Content Officer and Executive Vice President

2014-07-29 by Almaz
calysto public relations

Editor and publisher of Telecommunications Magazine, Sue O’Keefe, the new Chief Content Officer and Executive Vice President at Calysto Communications is a valuable asset, who will only strengthen an already powerful team of PR professionals. Her ability to convey messages in various forms, including website copy, white papers, case studies, speaking proposals, and more, will help Calysto clients with a wide range of content-based initiatives. Laura Borgstede, founder and CEO of Calysto, trusts that O’Keefe's journalist experience will be instrumental in creating content services that help Calysto clients: We are leveraging Sue’s vast industry experience to create and package content... Read More >

BREAKING NEWS: Calysto Partners with Compass Intelligence

2013-10-09 by Aaron Sarno
calysto public relations

Calysto, a marketing communications firm that specializes in raising awareness through content marketing, social media marketing and public relations for the mobile and telecom industries, announced today that the company is partnering with Compass Intelligence. Calysto’s partner, Compass Intelligence, is a global acceleration research & consulting firm that redefines market intelligence & consulting. Compass Intelligence’s services include strategy acceleration, consulting and ideation services, market segmentation, market research/intelligence, and competitive analysis in the telecom, mobility, IT, M2M, and network markets.   Compass Intelligence helps clients make strategic decisions to enter into new markets, grow existing business, enhance partnership and alliance programs, and... Read More >

Calysto Adds Several New Companies to Client Roster

2013-08-20 by Almaz
calysto public relations

Calysto announced today several strategic additions to the company's client roster, all mobile and telecom industry companies. The company expanded its service offerings recently to provide a full array of content development and social media marketing solutions, which will complement traditional PR strategies for all its customers. Calysto's new clients, Zipwhip, One Source Networks, Encoding.com, JMango and Wolfe will benefit from the full array of services offered by the company. “Calysto’s engagements with Zipwhip, OSN and other new clients are evidence of how our agency’s experience in and focus on the mobile and telecom sectors makes us an extremely valuable... Read More >

Content PR, the Future of Marketing

2012-12-16 by Jason Tannahill
Content PR

A recent infographic by Calysto Communications explains important differences between traditional PR and content PR. While traditionally, PR strategies focused on press release distribution, newsletters and printed publications, content PR is far more expansive, diverse and social. The new infographic explains that content PR involves, among several other mediums, podcasts, blogs, webinars and micro-sites. The Content PR infographic explains key benefits of this new way of marketing as increased visibility, customer retention, lead generation and recognition as a thought leader in the field. Ninety-six percent of Business to Business social buyers rate "thought leadership" as important when choosing a solution... Read More >

Calysto Communications Goes for More than PR

2012-07-26 by Aaron Sarno
calysto public relations

Calysto Communications will launch new strategic partner program, Calysto’s ‘More than PR,’ to help clients accelerate marketing and overall business performance. 151 Advisors, a consulting and advisory firm to technology companies (helping them build and execute go-to-market strategies to drive revenue growth), is Calysto’s first partner in the program. Calysto CEO Laura Borgstede shares her vision for the program: “Calysto’s new ‘More than PR’ Partner Program is one more example of how we strategically position our clients to help them successfully take their businesses to the next level…“It’s one more example of how Calysto is helping its communications technology clients... Read More >

Calysto Communications Gives Free Consultations

2012-04-17 by Archie Obrien
Calysto Communications

Atlanta-based PR firm Calysto Communications has come up with an ingenious way to generate leads in the mobile and telecom segment and show off their skills to potential customers. They will be offering free consultations to 15 pre-selected companies present at the International CTIA WIRELESS 2012 held in New Orleans, on May 7th and 8th. In an event called “Advise-A-Palooza”, experienced communicators in the Calysto team will advise mobile and telecom businesses of various sizes on their marketing, PR and Social Media strategies, all in a stylish environment. The customized and no-obligation marketing and communications consulting session will last 45... Read More >

Five Budget-Conscious PR & Social Strategies

2012-01-25 by Jason Tannahill
calysto logo

After winning two Stevie Awards for their expertise in creating and executing cost-effective, low-budget public relations campaigns, Calysto Communications has released five tips for budget-conscious PR and social media strategies.  Written by Laura Borgstede, CEO of Calysto Communications, the tips are straight from a true PR professional and is guaranteed to help companies with their 2012 budget planning. The first cost-cutting tip tells you to consider launching a focused, “project-based” PR campaign.  For example, if you are launching a new product in conjunction with a major trade show, hire an agency a few months prior to help spread word of... Read More >

Morega Systems Retains Calysto Communications as AOR

2011-08-01 by Archie Obrien
calysto logo

Morega Systems, a software and systems company that provides media mobility solutions, has retained Calysto Communications as its PR agency of record. Calysto will manage a wide range of public relations and social media activities for Morega, including drafting messaging and other materials such as press releases; supporting Morega’s analyst and media relations programs; and delivering strategic guidance on its approach to social media. Calysto already has a broad experience in managing PR campaigns for various customers in the communications industry. The company specializes in three specific industries within the technology arena: broadcasting & cable, mobile and telecom. The company's... Read More >

Three Calysto Communications Clients Complete Successful Exit Strategies

2010-12-14 by Aaron Sarno
Calysto Communications PR Firm

Calysto Communications, a global public relations and social media marketing firm, announced it helped three more public relations and social media clients achieve successful exit strategies in 2010. In the past month, Calysto’s client TAT, The Astonishing Tribe, became part of Research in Motion (RIM), Widevine was acquired by Google. Earlier this year, Calysto’s client Alloptic was acquired by CTDI, a full-service, global engineering, repair and logistics company. These results were achieve after a collaboration with Calysto of 30 months or less. Of the three,  Widevine had the shortest collaboration, having worked with Calysto for only 12 months. “Calysto has... Read More >

Globecomm Selects Calysto Communications to Manage Their Public Relations Activities

2010-08-02 by Almaz
globecomm_logo

Globecomm, a top worldwide provider of managed network services, has selected Calysto Communications to provide them with public relations services. Calysto Communications is a global public relations and social media firm focused on three major technology segments - broadcasting, mobile and telecommunications. Calysto is focused providing PR services that combine traditional public relations activities with social media marketing techniques. While their site does not display a list of current clients in the dedicated section, they do have a long and impressive list of past technology customers and quite a few positive reviews from them and from press representatives. According to... Read More >

1 2