Editor and publisher of Telecommunications Magazine, Sue O’Keefe, the new Chief Content Officer and Executive Vice President at Calysto Communications is a valuable asset, who will only strengthen an already powerful team of PR professionals. Her ability to convey messages in various forms, including website copy, white papers, case studies, speaking proposals, and more, will help Calysto clients with a wide range of content-based initiatives.
Laura Borgstede, founder and CEO of Calysto, trusts that O’Keefe’s journalist experience will be instrumental in creating content services that help Calysto clients:
We are leveraging Sue’s vast industry experience to create and package content services that help our clients tell their own stories, using PR and social media channels to disseminate their content to their customers and other industry influencers.
Sue O’Keefe will lead the Content practice of the company, and the PR teams that best serve the company’s growing client roster. The addition of O’Keefe is part of Calysto’s strategy to offer a full array of content development and social media marketing services to its clients. This content-based strategy complements Calysto’s traditional PR offerings and equips its clients to provide compelling content to the industry that showcases their expertise and thought leadership and, in turn, helps drive sales and revenue.
Calysto is very focused on the mobile, wireless and telecom sectors, according to Borgstede, and this is what sets the company apart:
We are industry insiders who are highly connected to the media and analysts that influence these markets. Now we are expanding on those teams and our capabilities with content experts with the same level of experience—people like Sue and other former journalists who have chronicled the evolution of these industries.
O’Keefe has extensive experience with PR and marketing firms. Prior to her employment with Calysto, she served as Managing Director for Connect2 Communications. She is an award winning journalist, former adjunct professor in the School of Journalism at Northeastern University, and has Bachelor’s (UConn) and Master’s (Northeastern) degrees in Journalism.