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Today’s marketers are constantly juggling between improving the company’s digital presence and sorting all of the collected data along with learning from it, which is why they have to rely on the best digital...
Business growth and marketing success are both created on plans that deliver great value, and for companies that are looking to achieve that success, they have to gain an understanding of the emerging opportunities...
Marketing is more than most people think it is. There are so many ways to present a campaign or a brand in the marketing world that it can be hard to decide which one...
With the advent of social media and online marketing, new and unique challenges have appeared in the marketing industry. When a brand is building a marketing plan, several things must be addressed to make...
Big brands and corporations are long past the point of realizing that they need to invest in personalization and personalized campaigns. Considering the fact that society has moved on from turning into cable TV...
Out of seven different topics, privacy and authenticity emerged as growing concerns among people polled this July by Merkle’s global performance marketing agency. Why do these matter? They matter because consumer attitudes have been...
Trying to determine the right buyer personas can be as challenging as celebrity judges trying to determine who the masked singer is. That popular Fox Network show thrives on keeping everyone guessing. However, that’s...
The pandemic negatively affected businesses, both large and small. Many shuttered their stores, some permanently. One of the positive things that came out of this was a call from many consumers and organizations to...
“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was,” said Joseph Hall, 16th-century British bishop and writer. In today’s world...
Many businesses, especially smaller ones and startups, often try to do social media marketing for the business, but they tend to be unfocused in all their efforts, as they haven’t defined the brand’s campaign....
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Journalists Need To Be More Social Media Friendly
23 Nov, 2024
