Avoid These Marketing Activities
In this digital era, all it takes for a business to take off is a sound digital marketing strategy. To create it, marketers need to know all of the essentials about developing a digital...
Tagged: marketing
Basics of Creating Key Messages
It’s not always easy to communicate with a target audience to make sure that the company’s point comes across the right way. That’s why businesses develop core messages that they hone and reiterate to...
Gen Z is Driving Change
Marketers need to watch, look, and listen to Gen Z, folks born between 1997 and 2012 because they’ve overtaken millennials by almost 4 million to become the largest generation in the U.S. According to...
Become an Expert Brander
Until recently, branding meant marking cattle with a red-hot iron so ranchers could identify their herds. But in today’s world, it means a lot more. From there, branding evolved into creating logos that signified...
Learning From Successful Brand Advocacy Campaigns
Brands and corporations looking to get influence over today’s markets have to create and execute brand advocacy campaigns, which can be either simple or complex, to have the general public viewing the brand in...
Scientifically Testing Digital Marketing Strategies
The pandemic has brought a lot of changes to people’s personal and professional lives, as well as businesses and industries. Businesses need to keep up with their customers’ buying habits, which seem to be...
The Global Mobile Marketing Dominance
Ever since smartphones entered the phone market in the previous decade, they have turned into a basic necessity, which has led to mobile marketing being one of the biggest marketing trends right now. Smartphones...
Successful Ecommerce Marketing Strategies
Amazon managed to go from a garage business to a worldwide corporation that sells pretty much everything, becoming the biggest name in the eCommerce industry worldwide. Jeff Bezos managed to achieve this with Amazon...
Future of Data, Analytics, and Marketing
Analytics and data have become the core of digital PR, marketing, and advertising, which means having the right skills and proficiency in those skills on board leads to business growth and excellent marketing performance....
Tactics For Better Email Marketing Campaigns
In-person marketing has been on a steep decline this year due to the pandemic, which means that most marketers have been putting even more pressure on digital marketing, and it’s the main component –...
