Tagged: marketing

2013-03-25

European Companies Can Grow Using Effective SEO & Marketing

We are all in an “economic tar pit” in Europe. Growth is so slow it is almost horizontal. Where is future growth going to come from? Governments argue about the need to either borrow more, or cut more from spending, or both. Businesses despair at the lack of demand for their products and services. In many parts of the world things are looking very gloomy. Here though is the key to possible solutions. Many, not ALL parts of the world are suffering from stagnant economies and poor growth. Some actually are doing very well indeed.

PR News / Technology PR

2013-03-15

Spain: Smartphones Trump Other Devices in Surfing the Internet

In Spain, almost 4 out of 5 Internet users are surfing the web on smartphones, followed by laptop/netbook (80,9%) and desktop computer (78,8%) .

PR News

2013-03-11

ePrize Acquires Bulbstorm, Extending Customer Engagement Capabilities

ePrize announced the acquisition of Bulbstorm, which further extends the capabilities of the company’s customer engagement platform currently used by more than 50% of the Fortune 500 brands.

PR News

2013-03-11

Outbrain Buys Visual Revenue, Expands Offering for Online Publishers

With the acquisition of Visual Revenue, Outbrain offers companies both automated and editorially controlled solutions that will optimize their pages across any channel, screen size and device.

Second Segment in Study of Digital Women Influencers

Marketing / PR Insights / Social Media

2013-03-09

Weber Shandwick: North American Women Disengage Social Networks

38% of the North American Women stopped using one or more social networks during the last six months because they were not interested or had lost interest (59%) or had no time or been too busy (35% of the mentions).

Marketing / Social Media

2013-03-07

The Business of Gift Giving: Online

I am the most lazy gift giver. Don’t get me wrong, I love doing it. The appreciation from people when they get a gift is amazing, but it is hard to find the time...

Marketing / PR Insights

2013-03-06

Australia and New Zealand Marketing Emails Struggle to Escape the Spam Folder

1 in 5 emails ends up automatically in spam folders, the ‘Australia and New Zealand Email Intelligence Report’ revealed. The study analyzed emails from over 500 Australian brands and discovered that 17% of them are never seen by the recipients.

Features / Marketing / PR Insights

2013-03-03

7 Ways to Take Advantage of Social SEO

Social SEO is a concept that takes advantage of the role that social media plays in improving a site’s social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic that goes viral looks good in the eyes of search engine. It means that while you might not see any tangible benefits from Facebook posts or re-tweets, those very posts might be improving your status with the search engines.