Tagged: marketing

2012-10-18

Pinterest Rolls Out Block and Report User Features

When using any social network (and not only, for that matter, in the online environment), you might want to block a user. On Pinterest, you didn’t have this option until now. But it was a heavily requested option, the third most popular feature request on the site (as mentioned here, and no longer on the official list as it already is a rolled out option). With the block option, the social network has also announced a ‘report user’ feature and more granular email settings.

PR News

2012-10-10

Social Buzz Increases Chances for a TV Show to Become a Hit

Communication devices get smaller and more powerful with each version, allowing owners to perform more and more actions with just an few clicks. Smartphone users can now communicate, login to various social media networks, write emails, browse the internet, watch TV channels and more. TV networks should however keep in mind the results of the latest Red Bee Media survey which shows that if a TV program benefits from social media buzz, viewers are more likely to watch it.

PR News

2012-10-01

Publishers Keep Ads ‘Viewability’ to Themselves

Ad buyers want to know their ads are indeed seen by target audiences. Publishers want and need advertising money and one could only think that in order to receive it, they would offer relevant statistics. Well, it looks like things aren’t as simple as that, as a new report that analyzed actual buys made across 425,000 sites and included display, video, mobile and social network ads shows.

PR News

2012-09-25

Infographic: Email Marketing Lives On and “How Come?”

We make no bones about telling our readers about products we find well worth the trouble, or even ones to stay away from, for the matter. For a few weeks I have been testing Vocus’ iContact services for an in depth review, and for a number of reasons. Today an infographic from iContact reveals just some of how come you and I should be interested in email marketing systems.

PR News

2012-09-21

Morrisons Appoints Focus PR to Promote Wine Website and Offering

Morrisons will launch its first online wine offering, Morrisonscellar.com, which will be promoted by Focus PR. The agency won a three-way pitch and will have quite a challenge with this launch. Its mission is to create awareness for the website, scheduled to be launched later this year, and for the Morrisons wine offering, targeting to key opinion formers and consumers.

PR News

2012-09-07

Overit Expands with Lisa Barone Appointment and Brayton Graphics Acquisition

Overit expands its creative staff with the hiring of content and social marketing thought leader Lisa Barone, along with the acquisition of Brayton Graphics, an award-winning boutique design and development firm.

Businessman with an umbrella crossing between two cliffs on a rope.

Marketing / PR News / Social Media

2012-08-14

Five Steps to Social Media Marketing Success

Your company just started up an online presence, there’s all this buzz about social media and some so called “conversation” going on. Figuring out you’ll have to join Facebook and Twitter, maybe even starting a company blog, this is just for starters, what about that steep learning curve to knowing what is what?

Marketing

2012-08-13

The Future of ROI May Be Written – Or Printed

If you are sitting there with your Monday thinking cap on wondering what will be the very “next thing” in consumer engagement, maybe your waiting and thinking is already over. IPI (Europe) Limited, printable interactivity may already be here. Your read correctly, real world printed products and packaging that can help generate not only interest but purchases.