The Art of Storytelling: What We Can Learn from P&G
Brands have to change the way they communicate with consumers, and stories are a part of this natural evolution. How do they do it so far? Concrete storytelling examples from P&G.
Tagged: marketing
Is There True Value in Facebook Advertising?
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
Email Marketing Is Strong in Brazil
A new study released by global interactive marketing provider ExactTarget (NYSE:ET) found that nearly two thirds of online Brazilian consumers have made a purchase after receiving an email marketing message.
Poptent Exceeds $5 Million Cash Payments for Video Assignments
Poptent’s popularity is growing as its social network of videographers has reached over 50,000 members in more than 140 countries. Additionally, Poptent has exceeded $5 million in cash payments for video assignments.
Next Generation Ning Social Network Creation Platform Released
Glam Media announced the release of the next generation Ning platform for professional social creators, with advanced new features that deliver a premium social and mobile experience.
HootSuite Supports More Social Apps than Ever
HootSuite announced the addition of Instagram, SlideShare and other popular social apps to its platform. The company will partner with HubSpot on July 12/2012, to host the world’s largest webinar on the likely topic of inbound marketing and social media.
Geopon Retains Lynn Lewis PR to Promote Dynamic Coupon App
The partnership will be leveraged to launch its mobile platform that combines geo-targeted coupons and savings with electronic reward programs and payment processing.
Calypso Communications to Enhance Derry Websites
Calypso Communications will redesign websites for Derry Medical Center and Derry Imaging Center. Derry Medical Center, nearing 50 years of business, will leverage the new site to better communicate its mission and services. Derry Imaging Center, a Derry Medical Affiliate, offers diagnostic imaging services to patients from any medical practice.
1,500 US Dollars for a Link in the Tablet Version of Better Homes and Gardens
Tablets are indeed the latest trend of the moment – along with smartphones – and it seems that publishers are finding ways to monetize their editions available on these gadgets. To open up the way for ad revenues for tablet edition, a link in an article published by Better Homes and Gardens will cost 1,500 US dollars.
Facebook Is a Must for Marketers, but Not Necessarily through Ads
658 subscribers responded to Ad Age’s survey, all positioning themselves as decision-makers in social marketing strategy. In fact, there respondents were 34% marketers, 34% agency execs, 13% media execs, and the rest consisted of other professionals in the marketing field.
