Tagged: marketing

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Real Estate Experts Unveil Social Media Realty Blueprint

For realtors, social media is fast replacing more traditional methods of direct marketing such as television advertising and newspaper classifieds. But while most realtors appreciate the need to embrace social media, many are struggling to do so effectively.

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Ogilvy Creates Branded Entertainment Marketing Solution

Ogilvy & Mather has introduced an all new measurement tool leveled at measuring the effectiveness of branded entertainment. According to the news, the powerful PR company offered up the model at MIPTV. Endorsed by leading production and broadcast companies, this new standard promises to provide new intelligence and opportunities for marketers.

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Digital Copywriting 101: 12 Tips for Creating Strong Content

The Internet is one of the most important tools you have today for improving business, whether that means building your brand, attracting customers or increasing sales. Shanna Mallon gives you a few tips to harness the power of your Web copy.

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Ford Mustang Ad Goes Viral after Placement on Facebook Logout Page

Ford Mustang is one of the first brands to test the new advertising options on Facebook’s Logout Page. Their post containing the ad to the 2013 Mustang was shared 7,000 times in the first 13 hours of their campaign. Add to that 17,000 likes on Ford’s own page and the millions of users logging off and seeing the ad, and you can get the overall picture of this campaign’s success.