Do You Have Enough Authority In The Online World?
Authority - For many public relations campaigns, authority makes the difference between a successful campaign and a failure. You see, you can do everything right in an online campaign - you can write the perfect press release, you can have killer copy, and you can use eye-catching graphics. You can then launch the campaign by uploading it all to your website. However, if nobody responds to your campaign, then you have failed to get your message across. Why might nobody respond if you have done nearly everything right? What could have gone wrong? The missing factor that caused the failure... Read More >