Must-Read Public Relations & Marketing Books

We asked some public relations and marketing pros, “What are some inspiring books on marketing or public relations? Classics?” Nick Swekosky, Founder of Market Metrics said: “Ogilvy On Advertising, Content Inc. by Joe Pullizi, and You Should Test That! by Chris Goward.” Ronn Torossian, CEO of 5WPR said, “The Tipping Point: How Little Things Can […]

Marketing Books by Nir Eyal, Nico De Bruyn and others…

We asked our readers for great marketing books to recommend, and are some recommendations: Stefan Smulders, founder of Expandi.io said the best marketing book is “… “Hooked” by Nir Eyal. This publication by the Israeli-born leaves behind those harsh and old-fashioned selling strategies and shows us a way to create customer-engagement through very subtle and […]