Marketing Books by Nir Eyal, Nico De Bruyn and others…

Nir Eyal
Nir Eyal

We asked our readers for great marketing books to recommend, and are some recommendations:

Stefan Smulders, founder of said the best marketing book is “… “Hooked” by Nir Eyal. This publication by the Israeli-born leaves behind those harsh and old-fashioned selling strategies and shows us a way to create customer-engagement through very subtle and clever blueprints. “Hooked” is Eyal’s best-selling book and the one that made him well-known in the marketing world (you will know why when you start going through these pages). Eyal is an expert in hooking customers and making them feel the need to return for more, and in this book, he shows you his “hook model,” which consists of 4 stages: trigger, action, variable, and investment. For each stage of his model, Eyal offers a scientific explanation of why and how this works, and of course, real-life examples to help you put it all into context. All in all, an easy-to-read and enriching book worth going through its roughly 200 pages.” 

Nico De Bruyn, Founder, Boundless Media recommended his own book, “We’re All Marketers” of which he says the biggest takeaways are “The 20 foundational principles of marketing, the new rules of digital marketing and how understanding them will set you apart, how experts have applied them in their careers as well as case studies and examples and how to use the marketing principles from the tailored checklists in your marketing strategy today.”

Paige Arnof-Fenn, Founder & CEO of Mavens & Moguls said, “I prefer books by practitioners because they are more relevant and have current examples from pop culture vs. theories based on research.  I also like the classics that have advice that has withstood the test of time.  No matter what area of marketing you go into you need to communicate effectively, understand what motivates your customers and leverage online tools so here are the best books I recommend:

Anything by Seth Godin but one of his latest is This is Marketing, you can’t be seen until you learn to see,  he is a master who really understands what drives people to purchase from a practitioner’s perspective using his first hand experience and simple language not jargon:  

Everybody Writes:  Your go to guide to creating ridiculously good content by Ann Handley – Handley argues that in an online world everyone is a writer so you need to learn how to create content that attracts and retains people’s attention.  She provides practical tips, easy grammar and usage rules that are valuable whether you are working with a big brand or startup these are best practices that will make your writing better.  Great advice we can all benefit from now more than ever.   

The New Rules of Marketing and PR by David Meerman Scott as the subhead says he teaches you “How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly” and again he has been there and done it so he tells it like it is not theoretically but from the trenches.

How To Win Friends & Influence People by Dale Carnegie — it is a classic with timeless advice on manners and people/human nature.  You cannot go wrong with this one.”

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