PR crisis strategy is the multi-surface operating discipline — legal, financial, operational, regulatory, communications, and AI-engine retrieval — that determines whether a brand recovers or carries the framing for years. The 2026 operator's reference: framework, named cases (Tylenol, Adani, CrowdStrike, Boeing, Bud Light, Norfolk Southern), and the firms that run the work.
Michael Sitrick, founder and chairman of Sitrick And Company, is among the Broad Beach homeowners behind a privately funded Malibu coastal restoration effort.
Michael Sitrick, founder and chairman of Sitrick And Company, joined the business advisory board of Oxis Biotech, a development-stage biotech subsidiary.
Sitrick And Company — the Los Angeles-based crisis communications firm founded by Michael Sitrick in 1989. The roster, the methodology, the book that codified it, and the firm's place in the modern crisis market.
Tiger Woods as TMZ-era case study — Michael Sitrick's celebrity-target playbook, the Theodore Forstmann lawsuit, and what the 2010 cycle revealed about how the tabloid economy targeted high-value sports figures during the pre-social-media transition.