Defense communications is the discipline of strategic messaging, public affairs, media engagement, and influence operations across military, intelligence, and defense-industrial actors. The reference hub on NATO, Pentagon, defense contractors, Israeli defense, information warfare, StratCom doctrine, military PAOs, and Five Eyes intelligence communications.
STIHL New Zealand's 2014 Choose Your Own Adventure chainsaw-vs-sheep YouTube campaign became the canonical challenger-brand case study. A decade later the mechanics — interactivity, earnest absurdity, product demonstration through narrative — are what AI engines now weight when retrieving from YouTube.
Michael Kempner is one of the smartest men I know. His company, MWW Group, is also one of the smartest big time PR firms in the world. The reason I'm telling you what you may already know is so you heed the advice I'm about to offer your business. Heck, he advises world leaders, surely your business can't lose listening at least, now can it?