nike news

Nike Communications Clients and Campaigns

2019-12-31 by JamesD

Nike Communications Clients and Campaigns Nike Communications works with a broad range of clients, many of whom are some of the world’s leading luxury brands, including Gillette Labs, Grey Goose, Billy Reid, and Halo Sport. The firm’s work with its various clients has allowed them to shift brand perceptions through strategies that help to maintain images of quality and luxury. The firm uses a range of techniques to devise strategies that fit their clients’ brands and help them to reach the right audiences. Industry-leading publications like The Holmes Report have recognized many of these campaigns and strategies. A notable example... Read More >

Nike Cuts Ties with Amazon, but Will it Matter?

2019-11-22 by Jade Minh

Recently, massive international sportswear brand, Nike, announced that the company ended its two-year relationship with online super-retailer Amazon. Under the deal, Nike sold its gear directly to the online retailer, allowing Amazon to stock and deliver Nike gear using Amazon’s popular Prime service of free next or same-day delivery. The end of the agreement marks a hiccup for Amazon in its quest to sign distribution contracts with major brands across multiple markets, but it may not end up being much of a big loss for Amazon shoppers, for several reasons. First, the Nike selection that could be directly ordered from... Read More >

Nike PR: Year of Two Public Relations Crises

2019-11-08 by Ronn Torossian

Nike Public Relations: Pivotal Time for Nike Brand Nike PR has suffered two PR crises in 2019 that continue to have reverberating effects throughout the company and country even as the year draws to a close. While the two are very different in nature, they have been handled well, but not before causing some damage to Nike’s stock. Zion Williamson Shoe Tearing The first of Nike's PR crisis, was the result of Zion Williamson’s shoe falling off during one of the biggest and most-watched games of the year. As a global sports manufacturing brand, Nike suffered some bad publicity because... Read More >