online marketing

Jivox Releases New Video Ad Insertion Platform

The new Jivox platform enables publishers and advertisers to insert interactive video ads into live television streams delivered to mobile devices.

Email Marketing Is Strong in Brazil

A new study released by global interactive marketing provider ExactTarget (NYSE:ET) found that nearly two thirds of online Brazilian consumers have made a purchase after receiving an email marketing message.

HootSuite Supports More Social Apps than Ever

HootSuite announced the addition of Instagram, SlideShare and other popular social apps to its platform. The company will partner with HubSpot on July 12/2012, to host the world’s largest webinar on the likely topic of inbound marketing and social media.

Stephanie Katzfey Becomes R&R Insurance Creative Marketing Specialist

R&R Insurance Services, Inc., has named Stephanie Katzfey Creative Marketing Specialist. Katzfey will be responsible for the creation and execution of both traditional and digital marketing functions.

SAM Offers Enhanced Analytics Capabilities for Social Media Advertising

Symphony Advanced Media (SAM), has incorporated the impact of traditional advertising such as print, television, radio and outdoor on social media activity surrounding a brand for enhanced media performance analysis.

Facebook Is a Must for Marketers, but Not Necessarily through Ads

658 subscribers responded to Ad Age's survey, all positioning themselves as decision-makers in social marketing strategy. In fact, there respondents were 34% marketers, 34% agency execs, 13% media execs, and the rest consisted of other professionals in the marketing field.

TipTap Launches Pinterest Clone

Although described as a novel approach to social discovery, at a more careful analysis, TipTap is a Pinterest clone. The only difference between the two startups are some quizzes that allegedly create better user profiles and help users understand themselves and connect with others like them.

Internet Giants Form Ads Integrity Alliance to Fight Bad Ads

Google, AOL, Facebook, Twitter and the IAB formed a partnership aimed at fighting bad ads on the Internet. StopBadware, a nonprofit organization launched in 2006, announced the launch of the Ads Integrity Alliance created to fight bad ads and maintain trust in the online advertising ecosystem.

PR Resources: Business Wire Smart Marketing Page

Smart Marketing Page helps communications professionals marry the SEO, messaging and branding efforts of public relations.

Most SMBs Fail to Promote Social Profiles on Their Websites