Virtual World Marketing: Good for Brands?
Facebook apps are often created to go along with major movie releases, but Avatar is looking to take the cake with virtual worlds being created by Multiverse for McDonald’s and Coca Cola. That’s some...
Tagged: consumer pr
Lakshmi Tatma: National Geographic on the True Meaning of Christmas
Tomorrow, Sunday, December 20, at 8:00 p.m. EST, NGC will air an update on Lakshmi, The Girl With Eight Limbs Revisited, and the journey she has faced with her family since her controversial operation. In the spirit of the holiday season, NGC reaches out to their viewers by offering great PR for the true meaning of Christmas.
Food PR: McDonald’s Wraps Up Big Mac
McDonald’s just unwrapped the new Big Mac Snack Wrap in Chicago, with plans to campaign nationwide. Will fast food restaurants end up damaging their own brands with bad ideas? The Big Mac is as much a symbol of the chain as the golden arches, don’t mess with it.
KIDOZ 2.0 Makes Email Fun for Kids
The updated version of the KIDOZ web browser for kids debuts a personalized messaging system for kids to better interact with each other.
Sex Sells… Even Burgers – Burger King UK Released “the world’s first guilt-free shower-cam”
The campaign, called “glorious mornings” runs on www.singingintheshower.co.uk, where “the world’s first guilt-free shower-cam” shows a young woman, summary dressed (wearing a Burger King designer bikini), singing in the shower.
Luxury Brand PR: Chanel N°5, Always a Romantic Story
Chanel N°5 commercial 2009, directed by Jean-Pierre Jeunet; featuring Audrey Tautou and Travis Davenport traveling with the Orient Express from Paris to Istanbul; accompanied by Billie Holiday’s »I’m a Fool to Want You«, is the best fashion and beauty commercial of the year.
Groupon, the Pulse of Digital Collective Bargaining
Groupon garners another $30 million in investment without even begging, and it is no wonder, the company has felt the pulse of digital collective bargaining. It remains to be seen how the big online players like Amazon will react. Groupon’s stock will be better evaluated after this round of funding, news, and the holiday season sink in.
The Peanut Butter Industry Needs a PR Boost
The U.S. Food and Drug Administration informed that some peanut butter producers knowingly made shipments of salmonella contaminated product during 2007 and 2008. Do the consumers still trust the industry?
Wal-Mart Putting the Screws to the Competition
Wal-Mart has announced a financial plan to help their small and medium sized clothing suppliers. This kind gesture will send loans to Wells Fargo and Citigroup. What else is going on here? With all the company’s competitors on the ropes, has Wal-Mart come up with another greedy plan to capitalize on other people’s misfortune? Or, has is Wal-Mart, and companies like it, part of the cause of all this economic suffering? We had better watch their every move.
Rob Walton: Will Be Buried in Walmart Casket When He Dies
Just when you thought the economy was at zero growth, Walmart expands their market to the dead. News today reveals that the company will now offer caskets, urns, and even funeral jewelry to their valued customers.
