RFP, Public Relations, Marketing, Social Media and more!
When two brands form a brand partnership, they create mutual marketing and PR benefits. The brands may include retailers, car manufacturers, and restaurants, among others. The brands involved pool their resources, creativity, and existing...
To try to attract or retain clients, most attorneys these days tend to rely on public relations and marketing efforts. The ones that don’t utilize these tools end up losing out. Several decades ago,...
Effective public relations strategies are constantly changing, and what used to be an effective strategy even a year ago may no longer be practical for companies. That’s why companies have to keep up to...
More than ever before, public relations professionals are under a lot of pressure from their clients to prove their return on investments. To be able to show clients that PR campaigns actually work, a...
One of the key aspects of creating a successful business during this time is utilizing public relations, which is strategic communication efforts that are designed to positively influence how the public views and response...
Recently, during a flight from Philadelphia to Miami, a passenger on a Frontier Airlines flight had to be duct-taped to his seat. This is because he allegedly groped two flight attendants and tried to go...
When it comes to charitable organizations, many of their marketing teams prefer having the media come to them, instead of going out of their way to get media coverage. However, charitable organizations could be...
Although having an off-the-record conversation with a reporter sounds complex or even mysterious, it’s a very effective public relations tool. Whether that means a business owner is providing honest information about a trend in the industry...
It is crucial for a brand to increase their visibility to their target audience. Better visibility can generate better leads or create more sales. A company may use different marketing campaigns or media available...
The main goal of every business is to have a bigger market share to increase sales and profitability. Achieving this is never easy, especially with the high level of competition amongst companies who use...
