Tagged: PR insights

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Top Outdoor Promotional Efforts

When most people think about outdoor marketing, they tend to think that it’s an outdated form of street advertising. Additionally, with the way the entire world has shifted toward digital advertising and marketing efforts,...

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In-House PR Team Essentials

Companies that rely on in-house public relations departments or teams can always rely on these people for various public relations efforts. Between creating and sharing press releases and emails and communicating with employees, in-house,...

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Why Companies Should Be Working With PR Agencies

Many companies have faced a point in time where they’ve wondered whether they should start working with professional PR agencies to continue their growth. The answer to that question mainly depends on the individual...

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Tips to avoid a PR crisis

PR is no longer confined to interacting with the public. Today, the scope of PR includes presenting a unified brand image and corporate identity, spreading positive news about the brand, building its reputation and...

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Podcasting as a growing consumer PR platform

The objective of consumer Pr is to get people to know about a company, its products and services and to see the company in a positive light. For some businesses and podcasts, podcasting can...

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Glenlivet and diverse whisky drinkers

Quite a few brands are committed to representing real people in their ads and within their organizations. They embrace diversity in their content and their marketing campaigns. The youngest generations often question whether a...