Growing a Twitter Audience for Businesses

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One of the most important metrics that all businesses should be keeping track of on Twitter is the number of impressions that their content generates. The Twitter Impressions give companies a better understanding of how many people they’ve managed to reach with a single piece of content, especially if that metric is then combined with other ones. In fact, companies that are looking to grow their businesses need to care about the number of people they’ve managed to reach over a specific period of time, and the best way to do that is through brand presence, which can be measured from Twitter impressions.

Consistency

One of the best ways companies can grow their Twitter audience is by being consistent in sharing content on the platform. After all, this is the best strategy for any sort of communication channel that a company decides to use because sharing content is how companies get others to become interested in the brand and its solutions. Although most companies prefer to focus on content that’s related to their brand, it’s a lot more important for businesses to share content that’s not related to themselves, such as industry updates or educational content. To achieve the best possible results, companies will have to learn more about the target audience by conducting audience research first, to understand what they enjoy, the types of content they engage with, and more. Once a company figures out what its audiences want to see, it can start creating and distributing that type of content on the platform, but it’s important to do that consistently to keep people coming back without forgetting about the business at any point.

Hashtags

The hashtags that companies can use on Twitter are incredibly important in terms of the discoverability of their content. That means every business that wants to grow its Twitter audience will have to figure out which hashtags are going to be beneficial and useful to achieve that goal and start utilizing them in the tweets. Using hashtags in the right way can help companies reach brand new audiences of potential consumers as many users on the platform search for specific hashtags. When the company’s content starts showing up in the search results of those relevant hashtags, the company can both increase the number of people that it reaches with its content – Twitter impressions – as well as its audience. There are a number of tools that companies can use to figure out which hashtags are popular with consumers or other businesses in the industry, overall popular hashtags during specific times of day or year, and more, to figure out which hashtags will work best for them and their goals.

Ronn Torossian founded 5WPR. 

Ronn Torossian

Ronn Torossian is the founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals in the company’s headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.

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